Author Archives: Digital Marketing PTA

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Digital Marketing PTA Cape Town

Websites play a important role in driving lead generation and sales.

We are professional website design, web development & SEO service provider company based in Pretoria & Johannesburg with franchisees all over the South Africa.  We are unique web design agency with advanced knowledge and vast experience to helping clients web design and digital marketing to achieve growth. We design and develop websites that drive leads, engagement, and sales opportunities. We specialize in a method called Sales Driven Design to build remarkable websites and continuously support their growth and impact.

We provide unique website design services with the ability to meet all your requirements and provide unique experience to your visitors. We understand you have competitors and this is why we strive to provide customized SEO Services that will make your SEO friendly website and business stand ahead in competition.

Our working strategy is based on a strong foundation of creative design and advanced knowledge in web designweb development and customized marketing strategies. All our efforts are aimed at making your website visible in creative way that will result in a responsive web site that attracts consumers.

Websites play a important role in driving lead generation and sales.

Websites must play a role throughout the sales funnel–attracting, converting, and nurturing leads.

No Technical skills required! It’s never been easier to have your business online. From start to finish website design, custom and professional web development. Let us help you get online, so you can start running your business.

We can give you complete control over the look and feel of your website, or you can leave that to us. Establishing and promoting your brand online is what we do best. It’s no secret that your website is usually the first impression people have of your business. At Digital Marketing PTA we design and build professional websites that increase credibility and drive more traffic to your business.

Strategy drives our creative website design process. We’re not only in the business of customizing themes; we create customized experiences for your brand. Whether you are looking to create a new website or revamp an existing one, before we even begin to think about what your website will look like, at Digital Marketing PTA, we dig deeper to uncover what needs to happen to reach your unique business goals and satisfy your users’ tasks. The power behind our sites comes from our development team. If you can dream it, we can build it. Using only the latest and greatest technologies, our development team can work within your requirements – or select a platform that would be best suited to your needs.


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Website Design Pretoria

Website Design Process at Digital Marketing PTA

Digital Marketing PTA takes our clients through various steps, these include

Website Audit

An audit is the first step in any successful web project.  If you have an existing website, we will assess your current website and identify what can be improved. The reason for the website audit is to understand the strengths and weaknesses of your existing site, this will help simplify the planning of a new website.

Keyphrase Research

We then do keyphrase research which is central to our client’s website SEO plan, web design and web development of his site. We design websites to increase traffic and convert visitors to customers. Keyphrase research helps align content with SEO topics that people are looking for. When you know what people want, you can create content that for them

Persona Research

A successful website is one that engages visitors and encourages them to take action. In order for designers to create an engaging website, they need to know who will be using the site. Once they have that information, they can create designs that reach your target audience.

Web Design

A successful website should be designed around aesthetics and usability, because a good design has a positive impact on conversion. With more than a decade of experience designing responsive, user friendly websites, our designers build sites that are beautiful and successful.

Ecommerce Web Design

Digital Marketing PTA ecommerce websites are designed to enhance usability, improve user experience and exploit up-sell opportunities.  We make sure your site also looks good because first impressions last.

Web content Writing

Content and design can attract and influence the right people. Consistent language, relevant topics and the way you address your visitors are all components of successful content development.  Our content writing services are the perfect mix of your digital strategy and our proven process.

Web Development

Our team develops interactive websites that are easy for visitors to use and easy for clients to maintain. We’re experts in content management systems, front-end web development and custom integrations. When we focus on technology you will have the time to focus on your business.

Hosting and Support

We offer ongoing support for your post launch needs. Our team handles everything from bug fixes, site performance issues and CMS updates to design tweaks and new feature support.  We also help our clients deal with server related issues.

Search Engine Optimization & Conversion Rate Optimization

A website must do two things, attract a visitor and compel that visitor to take action. Those two factors are measures in two numbers: traffic and conversion rates. Search engine optimization (SEO) is all about improving traffic. Conversion Rate Optimization (CRO) is all about improving conversion rates.


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Website Design Company Johannesburg

Website Design, Digital Marketing & SEO Services

Website Design

At Digital Marketing PTA we understand the online market-place, that is why we know exactly what questions to ask at every stage of designing your website. At the research phase our web-designers  always ask : What do you sell? To whom? Who is your competition and Why do customers choose your business.  Once you have answered those basic questions we move on to analyzing the goals you have for your website. At the analyzing phase we then question how can our website design company structure your site to meet those goals.  Before finalization of your website we ensure that each page is appealing, that navigation is easy and the calls to action effective. Our web design experts keep all these things in mind as they are designing your sites. We want to make sure visitors stay on your website   and that it is always producing the desired results , whether your customers are coming in from a tablet, phone, laptop or desktop.

Digital Marketing

Digital Marketing PTA specializes in Digital Marketing Services.  If you are still not sure what these services are then you have come to the right place.  “Digital Marketing” is an umbrella term used to describe all of the aspects to create an optimized online presence. This umbrella encompasses services such as Search Engine Optimization, Social Media Marketing, Website Design and so much more.  It is impossible in 2017 to have a successful business without a combination of digital marketing in your advertising and marketing toolkit.  The current consumer has moved away from traditional advertising and towards a more fast paced market.  This is why companies of all sizes are now using Digital Marketing to promote their business.  If a consumer is interested in buying a product the first place they go to is Google.  With the correct combination of Digital Marketing Services your business and product will be the first thing to appear on the results page. We at Digital Marketing PTA are happy to oblige with a quote today.

SEO Services

The first thing that comes to anyone’s mind today when looking for any product or service is Google, Bing or Yahoo. That visitor quickly can turn into a consumer who most likely will click on one of the results on the first or second page. That is where Search Engine Optimization comes into play. SEO is when a website uses keyword analytics and digital enhancements to help your website show up on the front pages of a search engine. Having a good SEO rank can be one of the most beneficial tools a business can have. This is why it is critical for businesses to have a fully optimized website.  It takes time and effort to make a website show at the top of the results page. We offer the following SEO Services SEO Audits, SEO Reports, SEO Maintenance and Keyword Research and usage.  We at Digital Marketing PTA not only take the time to find the keywords that best suites your needs, but we will make sure that your website is fully optimized to reflect the most reoccurring searches and the most relevant searches for your business


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SEO Company Pretoria

We Recommend Integrated Digital Marketing

We at Digital Marketing PTA we employ different channels to reach your customers. We combine technology and innovative ideas to reach your customers. We understand that every engagement with your customer needs to create a sustainable relationship in order to improve your brand loyalty. We use a very simple yet solid strategy, which is, to identify your potential customers and turn them into your customers. We have consistently delivered outstanding ROIs for our clients and have 100% client satisfaction. For all the work we do, we set meaningful objectives like gaining a wider reach, new leads, conversion and user engagement.

Our Integrated Digital Marketing Involves:

Search Engine Optimization

SEO is a strategy to optimize your website to get more visitors from search engines (Google, Yahoo, Bing) . The top results in the search engines get significantly more attention from users, and the natural search results are more trust worthy. It is important for every business owner to realize that SEO is crucial for their business to sustain itself and increase sales.

How Can SEO Improve Your Business

  • Drive’s serious prospects to your website
  • Increase in sales
  • Generate new leads
  • Builds brand appreciation

Our SEO Process

  • Keyword Analysis : Once we identify the keywords your customers use, we can increase your leads and sales.
  • Website Audit : We do a detailed audit of your website in terms of content, design, user interaction and best practices recommended by major search engines. If you still do not have a website, we can design one for you.
  • Content Development : We write and rewrite your content to align with Googles guidelines so that your business remains relevant at all times.
  • On Page Optimization: We use on page optimization techniques such as XML Sitemap creation, Robots.txt, Page title, Meta description, URL rewrite.
  • Off-page Optimization – We use link building strategies that will get your website good backlinks.
  • Tracking: Some of the tracking tools we use are : Google Analytics and Google Webmasters.

Search Engine Marketing

Pay-per click (PPC) or Search Engine Marketing (SEM) refers to paying search engines like Google and Bing to display your advertisements

Our SEM Process

  • We use various tools to identify the most relevant keywords for your business
  • We improve your landing page by improving the relevance of the keywords targeted.
  • We write ads that converts and gives the highest CTR.
  • Our PPC management will enable you to stay on top.

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Website Designing Pretoria Johannesburg

What’s The Difference Between Website Development and Website Design?

With millions of websites making its mark on the online platform, the two terms that have gained popularity in recent years are website development and website design. There are several misconceptions that website development and website design are one and the same thing and that it can be used interchangeably. However, there are important differences in the demarcation of these two terms and therefore understanding the difference between website development and web design is important for building a successful website.

What is meant by Web Design

The visual representation of a website is the responsibility of a web designer. The main job of a web designer is to design an appealing website so that the audience gets hooked on it and enjoys navigation through the website. Web designers create the look of the website and the attraction quotient of the website is determined by them. Web designers are experts in colour scheme, template design and layout of the web pages. A good web designer is proficient at graphic design, flash design as well as animations and uses these techniques to enhance the website. Programs like Adobe Photoshop are expertly used to achieve their desired result.

What is meant by Web Development

Web development is referred to as “back-end “of the website whereas website is referred to as “front-end” of the website by people in the industry. The functionality of the website is managed by the development team. The aspect of coding that lies behind the working of a website is not visible on the exterior is addressed by web developers. A web developers job is to technically engineer the website from inception to completion. All aspects that go behind the construction of website falls under the domain of web development, such functions include; what the navigation will be like, what the user’s experience will be like in terms of browsing and the loading time of the page. A web developers job is highly specialised and it demands proficiency in HTML and dynamic scripting language like PHP, ASP, etc.

Website design and web development are two different aspects that work together, each playing key roles in the making of a website. There can be overlapping of skills but typically they are two specialized fields that require knowledge specific to their areas.

AUTHOR: Suyan (Content Writer)
Success Focus Pty LTd


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Web Improve Company Pretoria

Every Business Needs A Great Website

All businesses wants their business to grow, in order for that to happen, it is important to have a website. At Digital Marketing PTA we offer innovative and creative website design, web development, e-commerce web applications, SEO services, website maintenance and much more.

Web Designing

Any potential customer needs a website that opens fast, uses simple language and effectively communicates what they are looking for. We create websites that are based on the customer’s needs and reflects what they want to convey in the most convenient way.

We utilize the following technology for our website design process: 
  • Adobe Photoshop
  • Adobe Dreamweaver
  • HTML
  • XHTML
  • CSS

When the world is moving with technology why not take part in it. We enable your website to speak to the world via your effective website design. Success comes from doing things differently, why not give yourself an edge over your competitors by letting us design your website.

Web Development

The aim of our skilled and dedicated team is to give, you as customers continuous support in developing and maintaining dedicated websites. We have experts who can work with you to understand your changing needs and get back to you with effective Web Development. We capture your thoughts and create beautiful websites as per your requirements. Once you have discussed your entire plan with us we work to develop your thoughts and ensure that it takes form. We ensure through our expert team, your website will be continuously monitored and any problems that you may have will be solved easily and efficiently. We develop websites that break its cross border by making it cross browser compatible with all the browsers. Our aim is to give you cost effective web development at the same time not compromising on quality.

Website Redesign

It is never too late to start again. Our skilled experts can redesign already designed websites and make it attractive and relevant again. We will do a proper analysis of what is wrong in that earlier design and take a decision depending on the severity of the problem. We will try to rectify the problem by refreshing it as a totally new one, which will increase leads to your business. By doing proper maintenance and updates we make sure that your website remains significant in today’s market.

By redesigning your website we give your business:
  • An entirely new look
  • Maximum leads
  • Brings more traffic

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Communicating Through Your Website

Our aim is to help clients communicate through their website to their clients about their products or services.In today’s online market it’s not about who has the best service, but who communicates it best.

Communication Begins With Web Design

The first step in the process is conversation between our client and designers. We only commit to code once we’ve talked with you and you decide what your site is about and what you want it to do. It is important that good design is built around a handful of fundamentals; your brand and aesthetic, targeted keyword phrase, and website goals, the rest will fall into place.

Your Options

WordPress

Our preferred Content Management System is WordPress and it’s obvious we chose it for its powerful and easy to customize features. At this point in technology even the most laymen can figure out the admin area and update a WordPress site. We love it because we get to make beautiful websites that clients can update, and our clients love it because they don’t have to email us every time they want to change something on their site.

E-Commerce

There are lots of options for setting up online stores, some easier to use than others and some cheaper. We choose to stick with the major e-commerce platforms, like Magento, Shopify, WooCommerce for smaller WordPress driven online stores, because we know that they work. We know that e-commerce brings quantifiable, real revenue to our clients, so we think it’s imperative that you have clear goals and direction for your online stores.

Effective Communication Using Digital Marketing

We are a talented team of digital marketers, social media experts and content strategists who are committed to creating tangible results for our clients. Digital marketing offers clients a cost-effective tool to acquire more customers and develop relationships.Today 1 in 4 people spend more time online than sleeping, so why not cash in on the digital world. We use an array of tools to spread the word about your business faster and more economically. We are here to work with you to develop, plan and execute the best strategy to grow your audience with:

You will notice that we start with website design and web development, that’s because we believe that you need a groundbreaking website and focus on digital and social media marketing to communicate effectively with your audience.


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Website Design Cape Town

Proud Provider of Web Design and Development Solutions

For over a decade we have been providing website design & web development services to our clients across the globe. We are proud of our creative talent, technical expertise and capable team who can draw actionable insights from data.

Web Development Services

We make use of open source platforms and content management systems such as Joomla, Drupal and WordPress which enables us to build dynamic websites with an array of features. We are experts in installation, setting up of databases, installation of different modules, menu and categorization structure setup and theme development across these various platforms. Businesses can now truly optimize our expertise to develop, manage and upgrade their websites to meet their growing needs. With the world increasingly relying on social, cloud and mobile platforms, businesses that partner with us benefit by making CMS the core of their digital initiatives. We implement a robust CMS strategy that allows you to :

  • Simplify the management of content business wide and deliver accurate digital information anywhere, anytime and on any device.
  • Deliver highly personalized website experiences to boost customer loyalty.

Website Design

We design attractive and eye catching websites with cutting –edge designs based on our clients requirements. Our designers are experts at web design, e-commerce portal designing, social networking, mobile application design. We assure you that the website design will captivate users and create awareness about your product or service. Our websites are responsive, compatible in all browsers as well as handsets. We design websites that makes marketing easy and increased conversion rates, easy access options and faster loading makes your clients take immediate decision to connect with you.

We are proud to create high quality websites at a reasonable cost. Our team of professionals are experienced in web technology and web development language. We provide lightning turnaround time of a superior standard.

Website Maintenance

We provide continuous processes to improve your website that helps your website stay functional and updated. We provide website maintenance on a monthly, quarterly, or annual basis, depending on your resources. Website maintenance includes content changes, products and image management, designing of banner images, upgrade to latest version of technology, maintaining of inventory, adding new pages and ensuring there are no broken links on the website and website back up facility

AUTHOR: Suyan Budhoo
( Content Writer )
Digital Marketing PTA


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Extensive Strategy of SEO and Web Designing

Cape Town Website Design Agency

At Digital Marketing PTA we develop an extensive strategy that’s unique to your business to drive traffic to your website. We know exactly how to improve keyword ranking for your business and know exactly what needs to be done.

Our team are experts at optimizing your existing website or design and develop  websites with SEO in mind. If you’re a development agency looking for a SEO partner, we offer SEO consulting on all types of web projects, small or big.

Our SEO team is well versed in producing and circulating high-quality content in a variety of formats to attract a specific audience, and convert them into customers by providing informative content. From articles to videos we do it all.

Along with creating new content for your business, our strategy for content marketing encompasses the following tactics to drive results. Content is created with the intent to build links to your business website. Content is shareable for your website and attracts external links, we also create content to expand your online audience and to increase your website’s authority with Google. No matter your blog’s platform, we’ll make sure it’s an informative resource for your existing customers that also converts new visitors into paying customers. We make the most of your business’ content by sharing it on relevant social media platforms. We know how to leverage Facebook, Twitter, LinkedIn, Pinterest, and Instagram to put your business in front of interested eyes, growing your potential customer-base.

What sets up apart from other web design companies is that we build sites that appeal to people and search engines. It is equally important to design websites for people and the actual search engines that refer audiences to your site. If your web design is not optimized for search engines, it won’t matter how fantastic your site is if no one is there to see it.


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How to design & develop inter-active home page for website

Your website’s homepage is typically the first and sometimes last page of your site that visitors will see. So make it count!

Before we start thinking in details, first we must think about visitors. Who the visitor’s will come to your website? Why they will come to your website and what they are looking for at your website? You already think about all this points before you started branding of your business website.

Once you’ve settled on the tone of your page (youthful or refined? Exciting or elegant?) it’s time to think about the elements. An eye-tracking study at Missouri University of Science and Technology found that visitors will spend an average of 2.6 seconds scanning a webpage before settling in to look at a specific area. This means that the time you have to capture and direct their attention is minimal, so make sure they see what you need them to right away. You only get one chance at that first impression.

Because people will largely find your website through a search engine, it’s crucial that you answer their most important question right away when they arrive: “is this what I’m looking for?” State your purpose clearly and concisely near the top of the page in a font that is highly visible and easy to read.

Once a visitor has established that you are in fact offering what they’re looking for you, you need to hold their interest with your branding and layout. The eye tracking study mentioned above found that people view the following elements longest, and in this order: Logo, navigation, main image, written content.

This gives us insight into the questions people ask and answer once they’ve decided to stick around your homepage for a moment.

Logo: Who are these people and what are they about?

Navigation: Will I find what I’m looking for here, and how quickly?

Main image: What do these people do best, what is their company like?

Written content: Was I correct in my assumptions so far, and should I continue looking around?

Make sure your visitors are getting the message you want to send during their visit to each of these areas, and you’re well on your way to a successful small business website.

Ready to take it to the next level? Start thinking about how you can get those visitors who stuck around your homepage to learn more to take further action. Do this by incorporating effective calls to action (CTAs) to turn your visitors into customers. (Think eye-catching buttons with calls like “learn more” and “get started”)

If you’ve done your job up to this point, those first-time visitors will turn into repeat visitors. So give them something new to see every time they come back by creating areas for dynamic content. This can be an area that features your latest blog posts, or a social plugin that shows your recent Twitter activity.

What are some other features of great homepages that you’ve come across will see in the future post at Our blog post.