Category Archives: Digital Marketing

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Website Design Company Johannesburg

Website Design, Digital Marketing & SEO Services

Website Design

At Digital Marketing PTA we understand the online market-place, that is why we know exactly what questions to ask at every stage of designing your website. At the research phase our web-designers  always ask : What do you sell? To whom? Who is your competition and Why do customers choose your business.  Once you have answered those basic questions we move on to analyzing the goals you have for your website. At the analyzing phase we then question how can our website design company structure your site to meet those goals.  Before finalization of your website we ensure that each page is appealing, that navigation is easy and the calls to action effective. Our web design experts keep all these things in mind as they are designing your sites. We want to make sure visitors stay on your website   and that it is always producing the desired results , whether your customers are coming in from a tablet, phone, laptop or desktop.

Digital Marketing

Digital Marketing PTA specializes in Digital Marketing Services.  If you are still not sure what these services are then you have come to the right place.  “Digital Marketing” is an umbrella term used to describe all of the aspects to create an optimized online presence. This umbrella encompasses services such as Search Engine Optimization, Social Media Marketing, Website Design and so much more.  It is impossible in 2017 to have a successful business without a combination of digital marketing in your advertising and marketing toolkit.  The current consumer has moved away from traditional advertising and towards a more fast paced market.  This is why companies of all sizes are now using Digital Marketing to promote their business.  If a consumer is interested in buying a product the first place they go to is Google.  With the correct combination of Digital Marketing Services your business and product will be the first thing to appear on the results page. We at Digital Marketing PTA are happy to oblige with a quote today.

SEO Services

The first thing that comes to anyone’s mind today when looking for any product or service is Google, Bing or Yahoo. That visitor quickly can turn into a consumer who most likely will click on one of the results on the first or second page. That is where Search Engine Optimization comes into play. SEO is when a website uses keyword analytics and digital enhancements to help your website show up on the front pages of a search engine. Having a good SEO rank can be one of the most beneficial tools a business can have. This is why it is critical for businesses to have a fully optimized website.  It takes time and effort to make a website show at the top of the results page. We offer the following SEO Services SEO Audits, SEO Reports, SEO Maintenance and Keyword Research and usage.  We at Digital Marketing PTA not only take the time to find the keywords that best suites your needs, but we will make sure that your website is fully optimized to reflect the most reoccurring searches and the most relevant searches for your business


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SEO Company Pretoria

We Recommend Integrated Digital Marketing

We at Digital Marketing PTA we employ different channels to reach your customers. We combine technology and innovative ideas to reach your customers. We understand that every engagement with your customer needs to create a sustainable relationship in order to improve your brand loyalty. We use a very simple yet solid strategy, which is, to identify your potential customers and turn them into your customers. We have consistently delivered outstanding ROIs for our clients and have 100% client satisfaction. For all the work we do, we set meaningful objectives like gaining a wider reach, new leads, conversion and user engagement.

Our Integrated Digital Marketing Involves:

Search Engine Optimization

SEO is a strategy to optimize your website to get more visitors from search engines (Google, Yahoo, Bing) . The top results in the search engines get significantly more attention from users, and the natural search results are more trust worthy. It is important for every business owner to realize that SEO is crucial for their business to sustain itself and increase sales.

How Can SEO Improve Your Business

  • Drive’s serious prospects to your website
  • Increase in sales
  • Generate new leads
  • Builds brand appreciation

Our SEO Process

  • Keyword Analysis : Once we identify the keywords your customers use, we can increase your leads and sales.
  • Website Audit : We do a detailed audit of your website in terms of content, design, user interaction and best practices recommended by major search engines. If you still do not have a website, we can design one for you.
  • Content Development : We write and rewrite your content to align with Googles guidelines so that your business remains relevant at all times.
  • On Page Optimization: We use on page optimization techniques such as XML Sitemap creation, Robots.txt, Page title, Meta description, URL rewrite.
  • Off-page Optimization – We use link building strategies that will get your website good backlinks.
  • Tracking: Some of the tracking tools we use are : Google Analytics and Google Webmasters.

Search Engine Marketing

Pay-per click (PPC) or Search Engine Marketing (SEM) refers to paying search engines like Google and Bing to display your advertisements

Our SEM Process

  • We use various tools to identify the most relevant keywords for your business
  • We improve your landing page by improving the relevance of the keywords targeted.
  • We write ads that converts and gives the highest CTR.
  • Our PPC management will enable you to stay on top.

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Communicating Through Your Website

Our aim is to help clients communicate through their website to their clients about their products or services.In today’s online market it’s not about who has the best service, but who communicates it best.

Communication Begins With Web Design

The first step in the process is conversation between our client and designers. We only commit to code once we’ve talked with you and you decide what your site is about and what you want it to do. It is important that good design is built around a handful of fundamentals; your brand and aesthetic, targeted keyword phrase, and website goals, the rest will fall into place.

Your Options

WordPress

Our preferred Content Management System is WordPress and it’s obvious we chose it for its powerful and easy to customize features. At this point in technology even the most laymen can figure out the admin area and update a WordPress site. We love it because we get to make beautiful websites that clients can update, and our clients love it because they don’t have to email us every time they want to change something on their site.

E-Commerce

There are lots of options for setting up online stores, some easier to use than others and some cheaper. We choose to stick with the major e-commerce platforms, like Magento, Shopify, WooCommerce for smaller WordPress driven online stores, because we know that they work. We know that e-commerce brings quantifiable, real revenue to our clients, so we think it’s imperative that you have clear goals and direction for your online stores.

Effective Communication Using Digital Marketing

We are a talented team of digital marketers, social media experts and content strategists who are committed to creating tangible results for our clients. Digital marketing offers clients a cost-effective tool to acquire more customers and develop relationships.Today 1 in 4 people spend more time online than sleeping, so why not cash in on the digital world. We use an array of tools to spread the word about your business faster and more economically. We are here to work with you to develop, plan and execute the best strategy to grow your audience with:

You will notice that we start with website design and web development, that’s because we believe that you need a groundbreaking website and focus on digital and social media marketing to communicate effectively with your audience.


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Website Design Cape Town

Proud Provider of Web Design and Development Solutions

For over a decade we have been providing website design & web development services to our clients across the globe. We are proud of our creative talent, technical expertise and capable team who can draw actionable insights from data.

Web Development Services

We make use of open source platforms and content management systems such as Joomla, Drupal and WordPress which enables us to build dynamic websites with an array of features. We are experts in installation, setting up of databases, installation of different modules, menu and categorization structure setup and theme development across these various platforms. Businesses can now truly optimize our expertise to develop, manage and upgrade their websites to meet their growing needs. With the world increasingly relying on social, cloud and mobile platforms, businesses that partner with us benefit by making CMS the core of their digital initiatives. We implement a robust CMS strategy that allows you to :

  • Simplify the management of content business wide and deliver accurate digital information anywhere, anytime and on any device.
  • Deliver highly personalized website experiences to boost customer loyalty.

Website Design

We design attractive and eye catching websites with cutting –edge designs based on our clients requirements. Our designers are experts at web design, e-commerce portal designing, social networking, mobile application design. We assure you that the website design will captivate users and create awareness about your product or service. Our websites are responsive, compatible in all browsers as well as handsets. We design websites that makes marketing easy and increased conversion rates, easy access options and faster loading makes your clients take immediate decision to connect with you.

We are proud to create high quality websites at a reasonable cost. Our team of professionals are experienced in web technology and web development language. We provide lightning turnaround time of a superior standard.

Website Maintenance

We provide continuous processes to improve your website that helps your website stay functional and updated. We provide website maintenance on a monthly, quarterly, or annual basis, depending on your resources. Website maintenance includes content changes, products and image management, designing of banner images, upgrade to latest version of technology, maintaining of inventory, adding new pages and ensuring there are no broken links on the website and website back up facility

AUTHOR: Suyan Budhoo
( Content Writer )
Digital Marketing PTA


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How to design & develop inter-active home page for website

Your website’s homepage is typically the first and sometimes last page of your site that visitors will see. So make it count!

Before we start thinking in details, first we must think about visitors. Who the visitor’s will come to your website? Why they will come to your website and what they are looking for at your website? You already think about all this points before you started branding of your business website.

Once you’ve settled on the tone of your page (youthful or refined? Exciting or elegant?) it’s time to think about the elements. An eye-tracking study at Missouri University of Science and Technology found that visitors will spend an average of 2.6 seconds scanning a webpage before settling in to look at a specific area. This means that the time you have to capture and direct their attention is minimal, so make sure they see what you need them to right away. You only get one chance at that first impression.

Because people will largely find your website through a search engine, it’s crucial that you answer their most important question right away when they arrive: “is this what I’m looking for?” State your purpose clearly and concisely near the top of the page in a font that is highly visible and easy to read.

Once a visitor has established that you are in fact offering what they’re looking for you, you need to hold their interest with your branding and layout. The eye tracking study mentioned above found that people view the following elements longest, and in this order: Logo, navigation, main image, written content.

This gives us insight into the questions people ask and answer once they’ve decided to stick around your homepage for a moment.

Logo: Who are these people and what are they about?

Navigation: Will I find what I’m looking for here, and how quickly?

Main image: What do these people do best, what is their company like?

Written content: Was I correct in my assumptions so far, and should I continue looking around?

Make sure your visitors are getting the message you want to send during their visit to each of these areas, and you’re well on your way to a successful small business website.

Ready to take it to the next level? Start thinking about how you can get those visitors who stuck around your homepage to learn more to take further action. Do this by incorporating effective calls to action (CTAs) to turn your visitors into customers. (Think eye-catching buttons with calls like “learn more” and “get started”)

If you’ve done your job up to this point, those first-time visitors will turn into repeat visitors. So give them something new to see every time they come back by creating areas for dynamic content. This can be an area that features your latest blog posts, or a social plugin that shows your recent Twitter activity.

What are some other features of great homepages that you’ve come across will see in the future post at Our blog post.


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Digital Marketing PTA Cape Town

Website that will impress both you and your customers

We at Digital Marketing PTA understand that your website is the 24/7 face of your business and it is essential that it shows yours business in the best possible way. Simply having a website isn’t good enough anymore. If your website isn’t creative, interactive and user-friendly then your website isn’t doing enough for you.

We custom design innovative, hard working websites that you can proudly stand behind as the online face of your business. We hone in on three key website design elements for maximum impact: visibility, usability and converting visitors into customers. Your customers will always enjoy a smooth seamless and satisfying experience, whether they are on a desktop, tablet or phone. This means you will get happy customers who stay on your website.

As technology changes, so does Digital Marketing PTA web design. Our design team keeps this in mind as they design websites that load fast and you get a website optimization service. We always want to make sure that your site produces your desired results.

We design websites to be search engine friendly. We also offer full SEO management to take your website a step further to get on page 1 of Google.

We use proven design practices and effective marketing strategies that offer you the biggest return on your investments.

Digital Marketing PTA can build you a custom website that will impress both you and your customers. We do basic web site design or if you prefer fast and affordable sites.

Your website will have various features and we can add more features without requiring a new design. As your business grows so can your website.

AUTHOR: Website Designers Durban
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Website Design Company Pretoria

Optimizing website or design and develop websites with SEO in mind

SEO and Web Design

At Digital Marketing PTA we develop an extensive strategy that’s unique to your business to drive traffic to your website. We know exactly how to improve keyword ranking for your business and know exactly what needs to be done.

Our team are experts at optimizing your existing website or design and develop websites with SEO in mind. If you’re a development agency looking for a SEO partner, we offer SEO consulting on all types of web projects, small or big.

Our SEO team is well versed in producing and circulating high-quality content in a variety of formats to attract a specific audience, and convert them into customers by providing informative content. From articles to videos we do it all.

Along with creating new content for your business, our strategy for content marketing encompasses the following tactics to drive results. Content is created with the intent to build links to your business’ website. Content is sharable for your website and attracts external links, we also create content to expand your online audience and to increase your website’s authority with Google. No matter your blog’s platform, we’ll make sure it’s an informative resource for your existing customers that also converts new visitors into paying customers. We make the most of your business’ content by sharing it on relevant social media platforms. We know how to leverage Facebook, Twitter, LinkedIn, Pinterest, and Instagram to put your business in front of interested eyes, growing your potential customer-base.

What sets up apart from other web design companies is that we build sites that appeal to people and search engines. It is equally important to design websites for people and the actual search engines that refer audiences to your site. If your web design is not optimized for search engines, it won’t matter how fantastic your site is if no one is there to see it.

Author: Suyan
Business Development Manager
Digital Marketing PTA Johannesburg


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Why does your business want virtual advertising and digital marketing?

Digital Marketing Company Durban

The goal of each commercial enterprise is to growth income. One manner is by means of intentionally developing a consistent drift of visitors to your website. After all:

More visitors creates greater readers

More readers means greater subscribers

More subscribers is the key to extra sales

More income opens up all kinds of doors in your enterprise. You can lease a group to loose up it slow. You can increase new services and products. And of direction, on a private level, greater sales approach extra cash on your family. It manner greater freedom for journeying.

When it comes to digital advertising  or digital marketing, people have a tendency to jump from one vivid item to the subsequent — Twitter! Facebook ads! All of those can make cash, but simplest when achieved with purpose. At Digital Marketing PTA we consciousness on a plan that produces consequences.

Our virtual advertising and marketing strategy:

1. Grabs interest

2. Drives people for your website

Most importantly convinces the ones humans to buy your product or services

Unlike traditional marketing, digital advertising is measurable so prevent wasting time on failed campaigns and get in touch with us for a tailor made bundle.

AUTHOR: Digital Marketing Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Search Engine Optimization Johannesburg

Fundamentals of On-page Search Engine Optimization

Basic Funda of On Page Search Engine Optimization of Website

The purpose why website proprietors have interaction in search engine marketing or search engine optimization is to have their websites on the top positions of search Engine result page, or search engines. This can be finished for specific keywords and is grouped into two classes: on-page and stale-web page optimization. The latter may be completed via developing back links to the website. The hyperlink will help you growth your site popularity and could be very essential for touchdown inside the first web page in seek results. However the simple detail of optimization is the web page itself. The on-web page optimization is an critical part of seo due to the fact it’s miles the one that describes the content material of the website and emphasizes the main key-word you’re concentrated on.

It starts with the identification of keywords

In terms of seo, the very first aspect you want to do is to pick your keyword. You want to search for targeted phrases or terms which are connected for your internet site or your enterprise. By using doing this, you’ll obtain excessive search quantity. Generally, you want to optimize every page for most effective one key-word when you consider that the primary aim of seo is to highlight a specific key-word so that it will relay a message in your visitors and to the search engine what your website online is supplying. Other than this, search engine optimization will guide you in accomplishing the pinnacle role in search consequences on your key-word. On-web page optimization is surely a no brainer and internet site proprietor can gain the hunt effects function they preference given the proper movements.

Rights methods in the use of key phrases

To be successful in on-page search engine optimization, you want to put the main key-word at relevant seen and invisible (Meta Tag) web page elements. The best aspect to do is to encompass informative, entertaining and readable content so your visitors can recognize what your internet site is all approximately and can without difficulty find the statistics they want. Your excellent content material should additionally point out your key-word as a minimum 2 to four times. Once you have written your internet site’s content material with your targeted keyword, you also need to consider a web page identify with a purpose to also contain the key-word. Then, upload some header tags (h1, h2, h3, and so forth) in an effort to label paragraphs. And lastly, it is essential to be cautious whilst using your key-word. Check the word frequency with the intention to keep away from the excessive utilization of the word. As stated, 2 or 4 mentions would be sufficient.

Doing these kind of will now not automatically put you on the first web page of search engines like google. Google in particular like clear pages which might be informative and smooth to navigate. The latter may be carried out with the easy menu from which you can attain any page at the website in only one or two clicks.

The purpose of search engine optimization is to inform everybody what your internet site is really approximately. For web sites engaged in commercial enterprise, search engine optimization will assist them get as many site visitors as feasible. The wide variety of visitors of the website will equate to the success in their commercial enterprise. Optimization is a value powerful manner of introducing your services and products on line. In case you are absolutely interested in acting search engine optimization in your commercial enterprise or personal website, then it is suggested which you comply with the proper strategies and practices in seo.

AUTHOR: Aakshat is a seo services representative specialized in organic search engine optimization for Pretoria based natural search engine optimization business enterprise Digital Marketing PTA


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Digital Marketing Company in Johannesburg

It is always the digital marketer with the best plan who wins.

Therefore, a strong digital marketing strategy is one that is open to constant

It is always the digital marketer with the best plan who wins. And the most important component of a great digital marketing plan is a solid framework, which can help a brand communicate with its target audience seamlessly through various digital channels.

You need integrated efforts for the best results from digital marketing. The digital marketing strategy needs to be focused and aligned with the objectives. However, a constantly changing digital landscape makes this a tricky task. Therefore, a strong digital marketing strategy is one that is open to constant fine-tuning to see an increase in gains.

The key elements to consider when listening and observing, before formulating your digital engagement strategy are the type of consumer, or the section of the society that forms the consumer base. It is also important to learn the kind of things that influence your consumers which, in turn, depends on their locations. That will help you know currently which brands they have been associated with.

The next step is to find out how deep a brand can penetrate a particular consumer base, because that depends on their curiosity and inquisitiveness, and what their values are. Are they just observing or are willing to participate too? Watch out whether they are looking at committing to the brand; mark the factors which motivated them the most.

One of the best factors that influences a customer’s decision to go for a brand is the volumes of sales. A company needs to regularly assess the buzz a specific product or its entire brand has created in the market. Similarly, it needs to ensure that the buzz is not hollow, and that it is creating newer brand advocates with each social media campaign. This requires a close watch on the general customer behavior and sentiment; whether he is actively contributing to your cause, and if not, whether there is negative sentiment that is preventing him from doing so.

We consider each of these measures while creating a digital marketing strategy. It may seem like a lot of work, but our experience says that the longevity it brings is worth the effort.

AUTHOR: SEO Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za