Category Archives: Online Marketing

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SEO Company Pretoria

We Recommend Integrated Digital Marketing

We at Digital Marketing PTA we employ different channels to reach your customers. We combine technology and innovative ideas to reach your customers. We understand that every engagement with your customer needs to create a sustainable relationship in order to improve your brand loyalty. We use a very simple yet solid strategy, which is, to identify your potential customers and turn them into your customers. We have consistently delivered outstanding ROIs for our clients and have 100% client satisfaction. For all the work we do, we set meaningful objectives like gaining a wider reach, new leads, conversion and user engagement.

Our Integrated Digital Marketing Involves:

Search Engine Optimization

SEO is a strategy to optimize your website to get more visitors from search engines (Google, Yahoo, Bing) . The top results in the search engines get significantly more attention from users, and the natural search results are more trust worthy. It is important for every business owner to realize that SEO is crucial for their business to sustain itself and increase sales.

How Can SEO Improve Your Business

  • Drive’s serious prospects to your website
  • Increase in sales
  • Generate new leads
  • Builds brand appreciation

Our SEO Process

  • Keyword Analysis : Once we identify the keywords your customers use, we can increase your leads and sales.
  • Website Audit : We do a detailed audit of your website in terms of content, design, user interaction and best practices recommended by major search engines. If you still do not have a website, we can design one for you.
  • Content Development : We write and rewrite your content to align with Googles guidelines so that your business remains relevant at all times.
  • On Page Optimization: We use on page optimization techniques such as XML Sitemap creation, Robots.txt, Page title, Meta description, URL rewrite.
  • Off-page Optimization – We use link building strategies that will get your website good backlinks.
  • Tracking: Some of the tracking tools we use are : Google Analytics and Google Webmasters.

Search Engine Marketing

Pay-per click (PPC) or Search Engine Marketing (SEM) refers to paying search engines like Google and Bing to display your advertisements

Our SEM Process

  • We use various tools to identify the most relevant keywords for your business
  • We improve your landing page by improving the relevance of the keywords targeted.
  • We write ads that converts and gives the highest CTR.
  • Our PPC management will enable you to stay on top.

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Search engine optimization and marketing johannesburg

Why Do You Need SEO Services ?

Over the past 10 years the digital marketplace has grown exponentially, so getting your business seen online is vital to its success. With thousands of businesses competing to be seen, how does yours stand out?

In the past the sales process began with a call, in 2017 this process begins as soon as a person logs online. Having an attractive website is great, but it is no longer enough, with more leads being generated online, you need to act smarter and faster to pick up these leads.

If a consumer is looking for a cleaning service, and let’s say you own a cleaning service. Your target market is going to head over to Google, type in “[place name] cleaning service” and let it do it’s magic. In today’s fast paced life no one has the time to research all the way down to the 20th page of Google results. So unless you’ve got one of those coveted front page spots, or a particularly patient consumer, you’re pretty much out of luck.

This is where Search Engine Optimisation (SEO) comes in.

Good SEO done right, is the reason your business is going to get on that Google front page and get seen by consumers around the globe. And we’re not talking about being on page 1 for your business name, we assumes people know about you already. No, we’re talking about getting on the front page for any of the potential search queries your future customers will use to find the products and services you offer. Giving you a competitive edge like no other.

At Digital Marketing PTA we guide our client’s through a comprehensive process. This includes on-site optimization, keyword, blogging and content dissemination. We also make special use of social media to boost SEO results. Amazing content seen through social media helps build links to your website and raises your rankings faster.

Author: Suyan Budhoo
Digital Marketing PTA


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Why does your business want virtual advertising and digital marketing?

Digital Marketing Company Durban

The goal of each commercial enterprise is to growth income. One manner is by means of intentionally developing a consistent drift of visitors to your website. After all:

More visitors creates greater readers

More readers means greater subscribers

More subscribers is the key to extra sales

More income opens up all kinds of doors in your enterprise. You can lease a group to loose up it slow. You can increase new services and products. And of direction, on a private level, greater sales approach extra cash on your family. It manner greater freedom for journeying.

When it comes to digital advertising  or digital marketing, people have a tendency to jump from one vivid item to the subsequent — Twitter! Facebook ads! All of those can make cash, but simplest when achieved with purpose. At Digital Marketing PTA we consciousness on a plan that produces consequences.

Our virtual advertising and marketing strategy:

1. Grabs interest

2. Drives people for your website

Most importantly convinces the ones humans to buy your product or services

Unlike traditional marketing, digital advertising is measurable so prevent wasting time on failed campaigns and get in touch with us for a tailor made bundle.

AUTHOR: Digital Marketing Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Search Engine Optimization Johannesburg

Fundamentals of On-page Search Engine Optimization

Basic Funda of On Page Search Engine Optimization of Website

The purpose why website proprietors have interaction in search engine marketing or search engine optimization is to have their websites on the top positions of search Engine result page, or search engines. This can be finished for specific keywords and is grouped into two classes: on-page and stale-web page optimization. The latter may be completed via developing back links to the website. The hyperlink will help you growth your site popularity and could be very essential for touchdown inside the first web page in seek results. However the simple detail of optimization is the web page itself. The on-web page optimization is an critical part of seo due to the fact it’s miles the one that describes the content material of the website and emphasizes the main key-word you’re concentrated on.

It starts with the identification of keywords

In terms of seo, the very first aspect you want to do is to pick your keyword. You want to search for targeted phrases or terms which are connected for your internet site or your enterprise. By using doing this, you’ll obtain excessive search quantity. Generally, you want to optimize every page for most effective one key-word when you consider that the primary aim of seo is to highlight a specific key-word so that it will relay a message in your visitors and to the search engine what your website online is supplying. Other than this, search engine optimization will guide you in accomplishing the pinnacle role in search consequences on your key-word. On-web page optimization is surely a no brainer and internet site proprietor can gain the hunt effects function they preference given the proper movements.

Rights methods in the use of key phrases

To be successful in on-page search engine optimization, you want to put the main key-word at relevant seen and invisible (Meta Tag) web page elements. The best aspect to do is to encompass informative, entertaining and readable content so your visitors can recognize what your internet site is all approximately and can without difficulty find the statistics they want. Your excellent content material should additionally point out your key-word as a minimum 2 to four times. Once you have written your internet site’s content material with your targeted keyword, you also need to consider a web page identify with a purpose to also contain the key-word. Then, upload some header tags (h1, h2, h3, and so forth) in an effort to label paragraphs. And lastly, it is essential to be cautious whilst using your key-word. Check the word frequency with the intention to keep away from the excessive utilization of the word. As stated, 2 or 4 mentions would be sufficient.

Doing these kind of will now not automatically put you on the first web page of search engines like google. Google in particular like clear pages which might be informative and smooth to navigate. The latter may be carried out with the easy menu from which you can attain any page at the website in only one or two clicks.

The purpose of search engine optimization is to inform everybody what your internet site is really approximately. For web sites engaged in commercial enterprise, search engine optimization will assist them get as many site visitors as feasible. The wide variety of visitors of the website will equate to the success in their commercial enterprise. Optimization is a value powerful manner of introducing your services and products on line. In case you are absolutely interested in acting search engine optimization in your commercial enterprise or personal website, then it is suggested which you comply with the proper strategies and practices in seo.

AUTHOR: Aakshat is a seo services representative specialized in organic search engine optimization for Pretoria based natural search engine optimization business enterprise Digital Marketing PTA


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Digital Marketing Company in Johannesburg

It is always the digital marketer with the best plan who wins.

Therefore, a strong digital marketing strategy is one that is open to constant

It is always the digital marketer with the best plan who wins. And the most important component of a great digital marketing plan is a solid framework, which can help a brand communicate with its target audience seamlessly through various digital channels.

You need integrated efforts for the best results from digital marketing. The digital marketing strategy needs to be focused and aligned with the objectives. However, a constantly changing digital landscape makes this a tricky task. Therefore, a strong digital marketing strategy is one that is open to constant fine-tuning to see an increase in gains.

The key elements to consider when listening and observing, before formulating your digital engagement strategy are the type of consumer, or the section of the society that forms the consumer base. It is also important to learn the kind of things that influence your consumers which, in turn, depends on their locations. That will help you know currently which brands they have been associated with.

The next step is to find out how deep a brand can penetrate a particular consumer base, because that depends on their curiosity and inquisitiveness, and what their values are. Are they just observing or are willing to participate too? Watch out whether they are looking at committing to the brand; mark the factors which motivated them the most.

One of the best factors that influences a customer’s decision to go for a brand is the volumes of sales. A company needs to regularly assess the buzz a specific product or its entire brand has created in the market. Similarly, it needs to ensure that the buzz is not hollow, and that it is creating newer brand advocates with each social media campaign. This requires a close watch on the general customer behavior and sentiment; whether he is actively contributing to your cause, and if not, whether there is negative sentiment that is preventing him from doing so.

We consider each of these measures while creating a digital marketing strategy. It may seem like a lot of work, but our experience says that the longevity it brings is worth the effort.

AUTHOR: SEO Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Online Digital Advertising Agency Pretoria

Digital marketing strategy is a subtle method

Digital Marketing or Advertising method is a maximum vital approach.

It helps a brand sneak into the systems of the customers and become their favorite earlier than they comprehend it.

Digital Marketing Strategy : The procedure too is subtle. It calls for patience. It is like dating, wherein you could’t take your inspiration ring role within the first meeting. You should develop the right interplay earlier than you’re making the critical name for action. So it’s far a journey from the primary touch to the decision-to-motion. And between the two points lies the art of virtual advertising.

Businesses, in a bid to engage clients, are hastily adapting to every digital advertising channel available. A essential gain with the digital advertising method is that it rests on the perfect picks of the purchasers. You can view the consumers for what they’re, and what brands they may be interacting with.

We help businesses strike a communication with their target audience with a sturdy virtual advertising approach. We do this through gaining a clear feel of:

  • The business enterprise’s goals
  • The client section it is attempting to serve
  • The values it stands for

Genuine digital advertising plans do no longer depend on luck. A marketer would possibly get a few lifts here and there through throwing his internet blindly. An powerful digital marketing method has the capacity to take a emblem to the subsequent level with a realistic, actionable design.

Digital marketing is rapidly increasing through the day, bringing under it a wider arena. Your corporation should, therefore, create a virtual advertising strategy that is flexible enough to attach quickly with the next huge trend. To be able to target the proper sort of audience, it’s also vital that your agency discovers the approaching developments in actual time, so that you can device imaginative advertising and marketing strategies.

Creating a prevailing approach

It is easier for a marketer to accumulate records, however know-how which records points are applicable is essential. We, at Digital Marketing PTA, do not accept as true with on random stakes when it comes to developing a digital advertising approach. That is dangerous to a organisation’s on-line reputation within the long term. And this knowledge comes over the years of experience we’ve got got in my opinion and as a team.

To gain from more modern opportunities floating on the virtual space daily, a organisation wishes a scientific digital penetration. Therefore it is essential to have a complete digital advertising plan as the base, on which all of the critical on line marketing activities may be built up.


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Digital Marketing Pretoria

A specialist digital marketing agency, helping clients grow their online presence

Digital Marketing PTA is a specialist digital marketing agency, helping clients grow their online presence generate leads and measure results. Our consultancy-based service and software give power to companies with the tools and aptitude to get the majority out of each online campaign. With years of experience and knowledge, dedication to innovation and a marketing policy that’s well ahead of the competition, Digital Marketing PTA provides to the next generation of online marketers.

Utilize every available digital marketing tools including but not limited to SEO

Whether large or small, every business requires a digital strategy. We specialize in creating an unique strategy for your business that transforms into relevant traffic for your website. We utilize every available digital marketing tools including but not limited to SEO (Search Engine Optimization), Social Media Marketing, and PPC (Pay per click), as well as email marketing services to nurture your brand and fabricate your business presence online. More than as our client, we see you as our partner, and your business’s triumph is our chief precedence. Our team comprises of smart, creative people, whose expertise and dedication in their work fabricate a holistic digital campaign that produces results for you.

Digital Marketing PTA is a pro advanced digital marketing agency, helping customers develop their online presence create leads and measure comes about. Our consultancy-based administration and programming offer energy to organizations with the devices and bent to get the greater part out of each online competition. With years of experience and learning, commitment to development and a promoting arrangement that is well in front of the competition, DigitalMarketingPTA gives to the up and coming era of online advertisers.

Regardless of whether huge or little, every business requires a digital strategy. We have practical experience in making a one of a kind methodology for your business that change into applicable movement for your site. We use each accessible computerized advertising or digital marketing tools including however not constrained to SEO (Search Engine Marketing), Social Media, and PPC (Pay per click), and also email promoting administrations to support your image and create your business presence on the web. More than as our customer, we consider you to be our partner, and your business’ progress is our main priority. Our group includes shrewd, imaginative individuals, whose skill and devotion in their work create a comprehensive advanced digital marketing that produces best result for you and your business.

Author: Aakshat
Digital Marketing Specialist at DigitalMarketing PTA
http://www.digitalmarketingpta.co.za


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A great review-winning, Pretoria-based digital marketing agency

How We Care about Digital Marketing Account at Our Company

Digital Marketing PTA is an great review-winning, Pretoria-based digital marketing agency helping businesses like yours make valuable connections online.

We are most proud of work that challenges us to learn, projects that turn into relationships, and results that generate actual revenue.

ONE OF THE FASTEST WAYS TO GROW YOUR BRAND ONLINE.

Digital advertising & marketing plays a crucial role in every stage of the buyer’s journey, from raising brand awareness at the top of the funnel to converting prospects into customers at the bottom.

PAID SEARCH

More than 70% of purchases begin with a Google search. Get your ads listed at the top of relevant search engine results pages (SERPs).

DISPLAY

Leverage Google, Bing and Yahoo’s vast partner networks to display your banner ads on the websites your ideal customers visit most.

SOCIAL MEDIA

The total number of social media users worldwide is expected to reach 2.5 billion by 2018. With an audience like that, the only question is: which network?

SHOPPING

List products and pricing at the top of search engine results pages to turn relevant searches into immediate e-Commerce sales.

MOBILE

Capitalize on the smartphone and tablet revolution with mobile advertising within apps, SMS text messages and responsive (mobile-friendly) websites.

VIDEO

Today’s users expect ads to be brief, targeted and convenient. Your brand can be all three with stimulating, high-quality video ads.

See Our Related Work Profile at our Website http://www.digitalmarketingpta.co.za