Category Archives: Internet Marketing

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Pretoria SEO Company

What is SEO (Search Engine Marketing)?

We are going to assume that if you’re a business owner in 2017 then you have a website, if you don’t, please call us now.

So why do you have a website?

Your website is there to occupy space, declare your presence online and grab attention. It serves as an online gateway to your business, educating, engaging and inviting potential customers to find out more about you, your products or your services.

More than that, your website plays a key factor converting all those hard won visitors into customers. Essentially a website drives traffic and revenue. Two key things for your business’ success.

But how can a website do that if no one can see it?

If your website is lodged somewhere down on the 23rd page of Google, it definitely won’t be getting you customers.

Although Google can seem like a mysterious, magical entity, it does play by a certain set of “rules”.  Those rules are based on what Google believes the user is looking for. SEO takes those rules, translates them into actionable strategies and implements them on your website and across the wider Internet. Essentially, for every rule, or target, you hit on your website or beyond, the more favourably Google looks on your website and the higher it pushes you up the rankings.

So, we’ve established that SEO is going to get you seen, drive traffic and earn you more revenue, but how else can SEO benefit your business?

A by-product of increased visibility online is increasing the reach of your marketing efforts. Moreover, SEO will target a wider audience that is actively seeking your products or services, therefore, are more likely to be converted into genuine sales or leads.

Most searchers don’t just search once, click on a couple of websites and then finish. If you continually appear in all of their search results, hitting every keyword, then it means you are gaining more and more mind share, or association, with each potential customer. Even if your website wasn’t the first choice on their original search, chances are, by building this awareness, they will eventually click through to your website. Not only that, but they will trust you as a viable service that much more.

Consumers, trust search engines to deliver to us exactly what we need. Therefore, consciously or not, we take their rankings as an implicit vote of confidence. The higher you rank on your page, the more Google, or other search engine’s trust your website, and the more they trust you, the more the consumer trusts your business.

More than that, a solid SEO Strategy that involves content creation can help develop your grounding as an expert, or a voice of authority in your field, by developing and sharing thought pieces, articles and blog posts that establish you as an important industry, or consumer, voice.

Whether it is digital or traditional marketing, SEO can perfectly integrate with your other marketing strategies. Linking your efforts with content generation, social media, and PR, can boost your reach, and their market power, even further.

SEO provides the greatest rewards, at a higher rate than any other form of traditional offline marketing.

The reason for this is, because SEO is an inbound marketing strategy, it allows you to directly market to people already searching for the products and services your provide. Targeting interested consumers means that the majority of the hard work is already done for you; there’s no need for an elaborate sales pitch, no need to convince someone they need something they weren’t already looking to buy, all you need to do is show up.

A lot of businesses don’t tend to put much aside in the budget to focus on marketing, seeing it as a non-essential cost. But, if all your other competitors have flashy websites pointing in their directions, how are consumers going to notice you?

SEO has one of the highest success rates of any digital marketing service, and the relative cost of the initial investment, is minimal in comparison to the potential revenue SEO can bring your business.


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Why does your business want virtual advertising and digital marketing?

Digital Marketing Company Durban

The goal of each commercial enterprise is to growth income. One manner is by means of intentionally developing a consistent drift of visitors to your website. After all:

More visitors creates greater readers

More readers means greater subscribers

More subscribers is the key to extra sales

More income opens up all kinds of doors in your enterprise. You can lease a group to loose up it slow. You can increase new services and products. And of direction, on a private level, greater sales approach extra cash on your family. It manner greater freedom for journeying.

When it comes to digital advertising  or digital marketing, people have a tendency to jump from one vivid item to the subsequent — Twitter! Facebook ads! All of those can make cash, but simplest when achieved with purpose. At Digital Marketing PTA we consciousness on a plan that produces consequences.

Our virtual advertising and marketing strategy:

1. Grabs interest

2. Drives people for your website

Most importantly convinces the ones humans to buy your product or services

Unlike traditional marketing, digital advertising is measurable so prevent wasting time on failed campaigns and get in touch with us for a tailor made bundle.

AUTHOR: Digital Marketing Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Search Engine Optimization Johannesburg

Fundamentals of On-page Search Engine Optimization

Basic Funda of On Page Search Engine Optimization of Website

The purpose why website proprietors have interaction in search engine marketing or search engine optimization is to have their websites on the top positions of search Engine result page, or search engines. This can be finished for specific keywords and is grouped into two classes: on-page and stale-web page optimization. The latter may be completed via developing back links to the website. The hyperlink will help you growth your site popularity and could be very essential for touchdown inside the first web page in seek results. However the simple detail of optimization is the web page itself. The on-web page optimization is an critical part of seo due to the fact it’s miles the one that describes the content material of the website and emphasizes the main key-word you’re concentrated on.

It starts with the identification of keywords

In terms of seo, the very first aspect you want to do is to pick your keyword. You want to search for targeted phrases or terms which are connected for your internet site or your enterprise. By using doing this, you’ll obtain excessive search quantity. Generally, you want to optimize every page for most effective one key-word when you consider that the primary aim of seo is to highlight a specific key-word so that it will relay a message in your visitors and to the search engine what your website online is supplying. Other than this, search engine optimization will guide you in accomplishing the pinnacle role in search consequences on your key-word. On-web page optimization is surely a no brainer and internet site proprietor can gain the hunt effects function they preference given the proper movements.

Rights methods in the use of key phrases

To be successful in on-page search engine optimization, you want to put the main key-word at relevant seen and invisible (Meta Tag) web page elements. The best aspect to do is to encompass informative, entertaining and readable content so your visitors can recognize what your internet site is all approximately and can without difficulty find the statistics they want. Your excellent content material should additionally point out your key-word as a minimum 2 to four times. Once you have written your internet site’s content material with your targeted keyword, you also need to consider a web page identify with a purpose to also contain the key-word. Then, upload some header tags (h1, h2, h3, and so forth) in an effort to label paragraphs. And lastly, it is essential to be cautious whilst using your key-word. Check the word frequency with the intention to keep away from the excessive utilization of the word. As stated, 2 or 4 mentions would be sufficient.

Doing these kind of will now not automatically put you on the first web page of search engines like google. Google in particular like clear pages which might be informative and smooth to navigate. The latter may be carried out with the easy menu from which you can attain any page at the website in only one or two clicks.

The purpose of search engine optimization is to inform everybody what your internet site is really approximately. For web sites engaged in commercial enterprise, search engine optimization will assist them get as many site visitors as feasible. The wide variety of visitors of the website will equate to the success in their commercial enterprise. Optimization is a value powerful manner of introducing your services and products on line. In case you are absolutely interested in acting search engine optimization in your commercial enterprise or personal website, then it is suggested which you comply with the proper strategies and practices in seo.

AUTHOR: Aakshat is a seo services representative specialized in organic search engine optimization for Pretoria based natural search engine optimization business enterprise Digital Marketing PTA


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Digital Marketing Company in Johannesburg

It is always the digital marketer with the best plan who wins.

Therefore, a strong digital marketing strategy is one that is open to constant

It is always the digital marketer with the best plan who wins. And the most important component of a great digital marketing plan is a solid framework, which can help a brand communicate with its target audience seamlessly through various digital channels.

You need integrated efforts for the best results from digital marketing. The digital marketing strategy needs to be focused and aligned with the objectives. However, a constantly changing digital landscape makes this a tricky task. Therefore, a strong digital marketing strategy is one that is open to constant fine-tuning to see an increase in gains.

The key elements to consider when listening and observing, before formulating your digital engagement strategy are the type of consumer, or the section of the society that forms the consumer base. It is also important to learn the kind of things that influence your consumers which, in turn, depends on their locations. That will help you know currently which brands they have been associated with.

The next step is to find out how deep a brand can penetrate a particular consumer base, because that depends on their curiosity and inquisitiveness, and what their values are. Are they just observing or are willing to participate too? Watch out whether they are looking at committing to the brand; mark the factors which motivated them the most.

One of the best factors that influences a customer’s decision to go for a brand is the volumes of sales. A company needs to regularly assess the buzz a specific product or its entire brand has created in the market. Similarly, it needs to ensure that the buzz is not hollow, and that it is creating newer brand advocates with each social media campaign. This requires a close watch on the general customer behavior and sentiment; whether he is actively contributing to your cause, and if not, whether there is negative sentiment that is preventing him from doing so.

We consider each of these measures while creating a digital marketing strategy. It may seem like a lot of work, but our experience says that the longevity it brings is worth the effort.

AUTHOR: SEO Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Website Directory Submission Pretoria

Link building is an important SEO tool to gain top ranking in search engines

Link building is an important SEO tool to gain top ranking in search engines. Most of the search engines give importance to websites having inward links. While developing Link Building strategies, most companies rely heavily on links from web directories. Getting links from web directories help in building links as well as your website start receiving traffic from the web directories. We are South Africa based SEO company provides various web directory submission services. We do not use any automated software to submit your website to the web directories, we do all submissions by hand. We strictly follow the guidelines set by the directories while submission resulting in high approval rate. All these links are one way and are permanent. We use more than one anchor text and tags while submission. We also help our clients to formulate Title/Anchor Texts to get maximum benefit of directory submission. Upon completion of the project, At Digital Marketing PTA we provide complete submission reports. We submit your website to the most relevant category available in the web directory for relevancy. Some directories do allow deep link submission. Our directory submission plans are affordable and at the same time we provide you quality, good customer support. Apart from submitting to general directories, we also provide regional directory submission for Spanish, German, French, Russian, Italian, Australian and UK directories.

Guaranteed Website Directories Listing

Most of our competitors provide guaranteed directory listing from their own web directories which does not provide you the desired results. We have different type of guaranteed directory submission service. We submit to general web directories and then check back for active links until we complete your order. This way you get links from different C class IPs, non-network web directories and free links. While preparing submission report. We provide you the exact location where your links are active. All the links are one way and permanent. In regular directory submissions plans, it becomes difficult to know the exact number of active links and their location. Since, it is up to the directory owners to approve (they decide when and which link to approve), it is very important for you to know which link is approved and active on which directory.

High PR Web Directory Submission

If you wish to submit your website only to Old and High Page Rank (PR) Directories, this plan is specifically designed for you. Old and high page ranks web directories have more weightage and are highly indexed by search engines. Search engines give more importance to these web directories. Most of these directories became the authority web directories and highly trusted and preferred by search engines. We submit to PR3 and above directories only. Your website gets one way and permanent links. We submit manually to these web directories and strictly follow their submission rules for high approval rate. You can use up to 5 anchor texts/titles.

Author: Aakshat
SEO & Digital Marketing Specialist
http://www.digitalmarketingpta.co.za


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Digital Marketing Pretoria

A specialist digital marketing agency, helping clients grow their online presence

Digital Marketing PTA is a specialist digital marketing agency, helping clients grow their online presence generate leads and measure results. Our consultancy-based service and software give power to companies with the tools and aptitude to get the majority out of each online campaign. With years of experience and knowledge, dedication to innovation and a marketing policy that’s well ahead of the competition, Digital Marketing PTA provides to the next generation of online marketers.

Utilize every available digital marketing tools including but not limited to SEO

Whether large or small, every business requires a digital strategy. We specialize in creating an unique strategy for your business that transforms into relevant traffic for your website. We utilize every available digital marketing tools including but not limited to SEO (Search Engine Optimization), Social Media Marketing, and PPC (Pay per click), as well as email marketing services to nurture your brand and fabricate your business presence online. More than as our client, we see you as our partner, and your business’s triumph is our chief precedence. Our team comprises of smart, creative people, whose expertise and dedication in their work fabricate a holistic digital campaign that produces results for you.

Digital Marketing PTA is a pro advanced digital marketing agency, helping customers develop their online presence create leads and measure comes about. Our consultancy-based administration and programming offer energy to organizations with the devices and bent to get the greater part out of each online competition. With years of experience and learning, commitment to development and a promoting arrangement that is well in front of the competition, DigitalMarketingPTA gives to the up and coming era of online advertisers.

Regardless of whether huge or little, every business requires a digital strategy. We have practical experience in making a one of a kind methodology for your business that change into applicable movement for your site. We use each accessible computerized advertising or digital marketing tools including however not constrained to SEO (Search Engine Marketing), Social Media, and PPC (Pay per click), and also email promoting administrations to support your image and create your business presence on the web. More than as our customer, we consider you to be our partner, and your business’ progress is our main priority. Our group includes shrewd, imaginative individuals, whose skill and devotion in their work create a comprehensive advanced digital marketing that produces best result for you and your business.

Author: Aakshat
Digital Marketing Specialist at DigitalMarketing PTA
http://www.digitalmarketingpta.co.za