Category Archives: Social Media Marketing

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Website Design Company Johannesburg

Website Design, Digital Marketing & SEO Services

Website Design

At Digital Marketing PTA we understand the online market-place, that is why we know exactly what questions to ask at every stage of designing your website. At the research phase our web-designers  always ask : What do you sell? To whom? Who is your competition and Why do customers choose your business.  Once you have answered those basic questions we move on to analyzing the goals you have for your website. At the analyzing phase we then question how can our website design company structure your site to meet those goals.  Before finalization of your website we ensure that each page is appealing, that navigation is easy and the calls to action effective. Our web design experts keep all these things in mind as they are designing your sites. We want to make sure visitors stay on your website   and that it is always producing the desired results , whether your customers are coming in from a tablet, phone, laptop or desktop.

Digital Marketing

Digital Marketing PTA specializes in Digital Marketing Services.  If you are still not sure what these services are then you have come to the right place.  “Digital Marketing” is an umbrella term used to describe all of the aspects to create an optimized online presence. This umbrella encompasses services such as Search Engine Optimization, Social Media Marketing, Website Design and so much more.  It is impossible in 2017 to have a successful business without a combination of digital marketing in your advertising and marketing toolkit.  The current consumer has moved away from traditional advertising and towards a more fast paced market.  This is why companies of all sizes are now using Digital Marketing to promote their business.  If a consumer is interested in buying a product the first place they go to is Google.  With the correct combination of Digital Marketing Services your business and product will be the first thing to appear on the results page. We at Digital Marketing PTA are happy to oblige with a quote today.

SEO Services

The first thing that comes to anyone’s mind today when looking for any product or service is Google, Bing or Yahoo. That visitor quickly can turn into a consumer who most likely will click on one of the results on the first or second page. That is where Search Engine Optimization comes into play. SEO is when a website uses keyword analytics and digital enhancements to help your website show up on the front pages of a search engine. Having a good SEO rank can be one of the most beneficial tools a business can have. This is why it is critical for businesses to have a fully optimized website.  It takes time and effort to make a website show at the top of the results page. We offer the following SEO Services SEO Audits, SEO Reports, SEO Maintenance and Keyword Research and usage.  We at Digital Marketing PTA not only take the time to find the keywords that best suites your needs, but we will make sure that your website is fully optimized to reflect the most reoccurring searches and the most relevant searches for your business


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Communicating Through Your Website

Our aim is to help clients communicate through their website to their clients about their products or services.In today’s online market it’s not about who has the best service, but who communicates it best.

Communication Begins With Web Design

The first step in the process is conversation between our client and designers. We only commit to code once we’ve talked with you and you decide what your site is about and what you want it to do. It is important that good design is built around a handful of fundamentals; your brand and aesthetic, targeted keyword phrase, and website goals, the rest will fall into place.

Your Options

WordPress

Our preferred Content Management System is WordPress and it’s obvious we chose it for its powerful and easy to customize features. At this point in technology even the most laymen can figure out the admin area and update a WordPress site. We love it because we get to make beautiful websites that clients can update, and our clients love it because they don’t have to email us every time they want to change something on their site.

E-Commerce

There are lots of options for setting up online stores, some easier to use than others and some cheaper. We choose to stick with the major e-commerce platforms, like Magento, Shopify, WooCommerce for smaller WordPress driven online stores, because we know that they work. We know that e-commerce brings quantifiable, real revenue to our clients, so we think it’s imperative that you have clear goals and direction for your online stores.

Effective Communication Using Digital Marketing

We are a talented team of digital marketers, social media experts and content strategists who are committed to creating tangible results for our clients. Digital marketing offers clients a cost-effective tool to acquire more customers and develop relationships.Today 1 in 4 people spend more time online than sleeping, so why not cash in on the digital world. We use an array of tools to spread the word about your business faster and more economically. We are here to work with you to develop, plan and execute the best strategy to grow your audience with:

You will notice that we start with website design and web development, that’s because we believe that you need a groundbreaking website and focus on digital and social media marketing to communicate effectively with your audience.


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Extensive Strategy of SEO and Web Designing

Cape Town Website Design Agency

At Digital Marketing PTA we develop an extensive strategy that’s unique to your business to drive traffic to your website. We know exactly how to improve keyword ranking for your business and know exactly what needs to be done.

Our team are experts at optimizing your existing website or design and develop  websites with SEO in mind. If you’re a development agency looking for a SEO partner, we offer SEO consulting on all types of web projects, small or big.

Our SEO team is well versed in producing and circulating high-quality content in a variety of formats to attract a specific audience, and convert them into customers by providing informative content. From articles to videos we do it all.

Along with creating new content for your business, our strategy for content marketing encompasses the following tactics to drive results. Content is created with the intent to build links to your business website. Content is shareable for your website and attracts external links, we also create content to expand your online audience and to increase your website’s authority with Google. No matter your blog’s platform, we’ll make sure it’s an informative resource for your existing customers that also converts new visitors into paying customers. We make the most of your business’ content by sharing it on relevant social media platforms. We know how to leverage Facebook, Twitter, LinkedIn, Pinterest, and Instagram to put your business in front of interested eyes, growing your potential customer-base.

What sets up apart from other web design companies is that we build sites that appeal to people and search engines. It is equally important to design websites for people and the actual search engines that refer audiences to your site. If your web design is not optimized for search engines, it won’t matter how fantastic your site is if no one is there to see it.


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How to design & develop inter-active home page for website

Your website’s homepage is typically the first and sometimes last page of your site that visitors will see. So make it count!

Before we start thinking in details, first we must think about visitors. Who the visitor’s will come to your website? Why they will come to your website and what they are looking for at your website? You already think about all this points before you started branding of your business website.

Once you’ve settled on the tone of your page (youthful or refined? Exciting or elegant?) it’s time to think about the elements. An eye-tracking study at Missouri University of Science and Technology found that visitors will spend an average of 2.6 seconds scanning a webpage before settling in to look at a specific area. This means that the time you have to capture and direct their attention is minimal, so make sure they see what you need them to right away. You only get one chance at that first impression.

Because people will largely find your website through a search engine, it’s crucial that you answer their most important question right away when they arrive: “is this what I’m looking for?” State your purpose clearly and concisely near the top of the page in a font that is highly visible and easy to read.

Once a visitor has established that you are in fact offering what they’re looking for you, you need to hold their interest with your branding and layout. The eye tracking study mentioned above found that people view the following elements longest, and in this order: Logo, navigation, main image, written content.

This gives us insight into the questions people ask and answer once they’ve decided to stick around your homepage for a moment.

Logo: Who are these people and what are they about?

Navigation: Will I find what I’m looking for here, and how quickly?

Main image: What do these people do best, what is their company like?

Written content: Was I correct in my assumptions so far, and should I continue looking around?

Make sure your visitors are getting the message you want to send during their visit to each of these areas, and you’re well on your way to a successful small business website.

Ready to take it to the next level? Start thinking about how you can get those visitors who stuck around your homepage to learn more to take further action. Do this by incorporating effective calls to action (CTAs) to turn your visitors into customers. (Think eye-catching buttons with calls like “learn more” and “get started”)

If you’ve done your job up to this point, those first-time visitors will turn into repeat visitors. So give them something new to see every time they come back by creating areas for dynamic content. This can be an area that features your latest blog posts, or a social plugin that shows your recent Twitter activity.

What are some other features of great homepages that you’ve come across will see in the future post at Our blog post.


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Pretoria SEO Company

What is SEO (Search Engine Marketing)?

We are going to assume that if you’re a business owner in 2017 then you have a website, if you don’t, please call us now.

So why do you have a website?

Your website is there to occupy space, declare your presence online and grab attention. It serves as an online gateway to your business, educating, engaging and inviting potential customers to find out more about you, your products or your services.

More than that, your website plays a key factor converting all those hard won visitors into customers. Essentially a website drives traffic and revenue. Two key things for your business’ success.

But how can a website do that if no one can see it?

If your website is lodged somewhere down on the 23rd page of Google, it definitely won’t be getting you customers.

Although Google can seem like a mysterious, magical entity, it does play by a certain set of “rules”.  Those rules are based on what Google believes the user is looking for. SEO takes those rules, translates them into actionable strategies and implements them on your website and across the wider Internet. Essentially, for every rule, or target, you hit on your website or beyond, the more favourably Google looks on your website and the higher it pushes you up the rankings.

So, we’ve established that SEO is going to get you seen, drive traffic and earn you more revenue, but how else can SEO benefit your business?

A by-product of increased visibility online is increasing the reach of your marketing efforts. Moreover, SEO will target a wider audience that is actively seeking your products or services, therefore, are more likely to be converted into genuine sales or leads.

Most searchers don’t just search once, click on a couple of websites and then finish. If you continually appear in all of their search results, hitting every keyword, then it means you are gaining more and more mind share, or association, with each potential customer. Even if your website wasn’t the first choice on their original search, chances are, by building this awareness, they will eventually click through to your website. Not only that, but they will trust you as a viable service that much more.

Consumers, trust search engines to deliver to us exactly what we need. Therefore, consciously or not, we take their rankings as an implicit vote of confidence. The higher you rank on your page, the more Google, or other search engine’s trust your website, and the more they trust you, the more the consumer trusts your business.

More than that, a solid SEO Strategy that involves content creation can help develop your grounding as an expert, or a voice of authority in your field, by developing and sharing thought pieces, articles and blog posts that establish you as an important industry, or consumer, voice.

Whether it is digital or traditional marketing, SEO can perfectly integrate with your other marketing strategies. Linking your efforts with content generation, social media, and PR, can boost your reach, and their market power, even further.

SEO provides the greatest rewards, at a higher rate than any other form of traditional offline marketing.

The reason for this is, because SEO is an inbound marketing strategy, it allows you to directly market to people already searching for the products and services your provide. Targeting interested consumers means that the majority of the hard work is already done for you; there’s no need for an elaborate sales pitch, no need to convince someone they need something they weren’t already looking to buy, all you need to do is show up.

A lot of businesses don’t tend to put much aside in the budget to focus on marketing, seeing it as a non-essential cost. But, if all your other competitors have flashy websites pointing in their directions, how are consumers going to notice you?

SEO has one of the highest success rates of any digital marketing service, and the relative cost of the initial investment, is minimal in comparison to the potential revenue SEO can bring your business.


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Search engine optimization and marketing johannesburg

Why Do You Need SEO Services ?

Over the past 10 years the digital marketplace has grown exponentially, so getting your business seen online is vital to its success. With thousands of businesses competing to be seen, how does yours stand out?

In the past the sales process began with a call, in 2017 this process begins as soon as a person logs online. Having an attractive website is great, but it is no longer enough, with more leads being generated online, you need to act smarter and faster to pick up these leads.

If a consumer is looking for a cleaning service, and let’s say you own a cleaning service. Your target market is going to head over to Google, type in “[place name] cleaning service” and let it do it’s magic. In today’s fast paced life no one has the time to research all the way down to the 20th page of Google results. So unless you’ve got one of those coveted front page spots, or a particularly patient consumer, you’re pretty much out of luck.

This is where Search Engine Optimisation (SEO) comes in.

Good SEO done right, is the reason your business is going to get on that Google front page and get seen by consumers around the globe. And we’re not talking about being on page 1 for your business name, we assumes people know about you already. No, we’re talking about getting on the front page for any of the potential search queries your future customers will use to find the products and services you offer. Giving you a competitive edge like no other.

At Digital Marketing PTA we guide our client’s through a comprehensive process. This includes on-site optimization, keyword, blogging and content dissemination. We also make special use of social media to boost SEO results. Amazing content seen through social media helps build links to your website and raises your rankings faster.

Author: Suyan Budhoo
Digital Marketing PTA


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Why does your business want virtual advertising and digital marketing?

Digital Marketing Company Durban

The goal of each commercial enterprise is to growth income. One manner is by means of intentionally developing a consistent drift of visitors to your website. After all:

More visitors creates greater readers

More readers means greater subscribers

More subscribers is the key to extra sales

More income opens up all kinds of doors in your enterprise. You can lease a group to loose up it slow. You can increase new services and products. And of direction, on a private level, greater sales approach extra cash on your family. It manner greater freedom for journeying.

When it comes to digital advertising  or digital marketing, people have a tendency to jump from one vivid item to the subsequent — Twitter! Facebook ads! All of those can make cash, but simplest when achieved with purpose. At Digital Marketing PTA we consciousness on a plan that produces consequences.

Our virtual advertising and marketing strategy:

1. Grabs interest

2. Drives people for your website

Most importantly convinces the ones humans to buy your product or services

Unlike traditional marketing, digital advertising is measurable so prevent wasting time on failed campaigns and get in touch with us for a tailor made bundle.

AUTHOR: Digital Marketing Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Digital Marketing Company in Johannesburg

It is always the digital marketer with the best plan who wins.

Therefore, a strong digital marketing strategy is one that is open to constant

It is always the digital marketer with the best plan who wins. And the most important component of a great digital marketing plan is a solid framework, which can help a brand communicate with its target audience seamlessly through various digital channels.

You need integrated efforts for the best results from digital marketing. The digital marketing strategy needs to be focused and aligned with the objectives. However, a constantly changing digital landscape makes this a tricky task. Therefore, a strong digital marketing strategy is one that is open to constant fine-tuning to see an increase in gains.

The key elements to consider when listening and observing, before formulating your digital engagement strategy are the type of consumer, or the section of the society that forms the consumer base. It is also important to learn the kind of things that influence your consumers which, in turn, depends on their locations. That will help you know currently which brands they have been associated with.

The next step is to find out how deep a brand can penetrate a particular consumer base, because that depends on their curiosity and inquisitiveness, and what their values are. Are they just observing or are willing to participate too? Watch out whether they are looking at committing to the brand; mark the factors which motivated them the most.

One of the best factors that influences a customer’s decision to go for a brand is the volumes of sales. A company needs to regularly assess the buzz a specific product or its entire brand has created in the market. Similarly, it needs to ensure that the buzz is not hollow, and that it is creating newer brand advocates with each social media campaign. This requires a close watch on the general customer behavior and sentiment; whether he is actively contributing to your cause, and if not, whether there is negative sentiment that is preventing him from doing so.

We consider each of these measures while creating a digital marketing strategy. It may seem like a lot of work, but our experience says that the longevity it brings is worth the effort.

AUTHOR: SEO Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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SEO and digital marketing company pretoria

Marketing is most essential part of the business revenue generation.

In the era of Digital Revolution “Marketing” is most essential part of the business revenue generation. If you are offering top class services or product and potential buyers are looking for the same how will you connect with them? How will a buyer know about your services? No doubt you could be the best service providers, but how people know? Why should buyers come to you?

In the era of Digital Revolution “Marketing” is most essential part of the business revenue generation.

The answer is “Digital Marketing”. Every 2nd person carries a smartphone, laptop or desktop. You just need to catch them with the resources they have. For every secondary requirements people surf Internet. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

Our technical approach to Digital Marketing will provide sustainable results and will enhance your Brand equity and sales conversion.

As they say: “Everything starts with a Vision.” We use our proprietary Digital Media Marketing framework to help define and achieve your business and marketing objectives. We frame our Digital Marketing program with a holistic strategy and execute with a singular focus to meet client’s goal.

We work hard at putting the ‘social’ in your Social Media Channels, such as listening to your consumer’s brand desires and understanding their pain points. We create relevant and engaging content which leads to a bonding relationship between your Brand and your Consumer.

Getting in front of a consumer who is looking for your products / services at the right time and at the right place is a holy grail of digital marketing. At DigitalmarketingPTa.co.za Pretoria, we make brands Discoverable. Because only a discoverable brand, is a purchasable brand.

Our Services Coverage Area is Pretoria, Johannesburg, Durban, Cape Town, Polokwane, Gauteng, Kwazulu Natal, South Africa


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Digital Marketing Pretoria

A specialist digital marketing agency, helping clients grow their online presence

Digital Marketing PTA is a specialist digital marketing agency, helping clients grow their online presence generate leads and measure results. Our consultancy-based service and software give power to companies with the tools and aptitude to get the majority out of each online campaign. With years of experience and knowledge, dedication to innovation and a marketing policy that’s well ahead of the competition, Digital Marketing PTA provides to the next generation of online marketers.

Utilize every available digital marketing tools including but not limited to SEO

Whether large or small, every business requires a digital strategy. We specialize in creating an unique strategy for your business that transforms into relevant traffic for your website. We utilize every available digital marketing tools including but not limited to SEO (Search Engine Optimization), Social Media Marketing, and PPC (Pay per click), as well as email marketing services to nurture your brand and fabricate your business presence online. More than as our client, we see you as our partner, and your business’s triumph is our chief precedence. Our team comprises of smart, creative people, whose expertise and dedication in their work fabricate a holistic digital campaign that produces results for you.

Digital Marketing PTA is a pro advanced digital marketing agency, helping customers develop their online presence create leads and measure comes about. Our consultancy-based administration and programming offer energy to organizations with the devices and bent to get the greater part out of each online competition. With years of experience and learning, commitment to development and a promoting arrangement that is well in front of the competition, DigitalMarketingPTA gives to the up and coming era of online advertisers.

Regardless of whether huge or little, every business requires a digital strategy. We have practical experience in making a one of a kind methodology for your business that change into applicable movement for your site. We use each accessible computerized advertising or digital marketing tools including however not constrained to SEO (Search Engine Marketing), Social Media, and PPC (Pay per click), and also email promoting administrations to support your image and create your business presence on the web. More than as our customer, we consider you to be our partner, and your business’ progress is our main priority. Our group includes shrewd, imaginative individuals, whose skill and devotion in their work create a comprehensive advanced digital marketing that produces best result for you and your business.

Author: Aakshat
Digital Marketing Specialist at DigitalMarketing PTA
http://www.digitalmarketingpta.co.za