What’s The Difference Between Website Development and Website Design?

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Website Designing Pretoria Johannesburg

What’s The Difference Between Website Development and Website Design?

With millions of websites making its mark on the online platform, the two terms that have gained popularity in recent years are website development and website design. There are several misconceptions that website development and website design are one and the same thing and that it can be used interchangeably. However, there are important differences in the demarcation of these two terms and therefore understanding the difference between website development and web design is important for building a successful website.

What is meant by Web Design

The visual representation of a website is the responsibility of a web designer. The main job of a web designer is to design an appealing website so that the audience gets hooked on it and enjoys navigation through the website. Web designers create the look of the website and the attraction quotient of the website is determined by them. Web designers are experts in colour scheme, template design and layout of the web pages. A good web designer is proficient at graphic design, flash design as well as animations and uses these techniques to enhance the website. Programs like Adobe Photoshop are expertly used to achieve their desired result.

What is meant by Web Development

Web development is referred to as “back-end “of the website whereas website is referred to as “front-end” of the website by people in the industry. The functionality of the website is managed by the development team. The aspect of coding that lies behind the working of a website is not visible on the exterior is addressed by web developers. A web developers job is to technically engineer the website from inception to completion. All aspects that go behind the construction of website falls under the domain of web development, such functions include; what the navigation will be like, what the user’s experience will be like in terms of browsing and the loading time of the page. A web developers job is highly specialised and it demands proficiency in HTML and dynamic scripting language like PHP, ASP, etc.

Website design and web development are two different aspects that work together, each playing key roles in the making of a website. There can be overlapping of skills but typically they are two specialized fields that require knowledge specific to their areas.

AUTHOR: Suyan (Content Writer)
Success Focus Pty LTd


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Website Design Cape Town

Proud Provider of Web Design and Development Solutions

For over a decade we have been providing website design & web development services to our clients across the globe. We are proud of our creative talent, technical expertise and capable team who can draw actionable insights from data.

Web Development Services

We make use of open source platforms and content management systems such as Joomla, Drupal and WordPress which enables us to build dynamic websites with an array of features. We are experts in installation, setting up of databases, installation of different modules, menu and categorization structure setup and theme development across these various platforms. Businesses can now truly optimize our expertise to develop, manage and upgrade their websites to meet their growing needs. With the world increasingly relying on social, cloud and mobile platforms, businesses that partner with us benefit by making CMS the core of their digital initiatives. We implement a robust CMS strategy that allows you to :

  • Simplify the management of content business wide and deliver accurate digital information anywhere, anytime and on any device.
  • Deliver highly personalized website experiences to boost customer loyalty.

Website Design

We design attractive and eye catching websites with cutting –edge designs based on our clients requirements. Our designers are experts at web design, e-commerce portal designing, social networking, mobile application design. We assure you that the website design will captivate users and create awareness about your product or service. Our websites are responsive, compatible in all browsers as well as handsets. We design websites that makes marketing easy and increased conversion rates, easy access options and faster loading makes your clients take immediate decision to connect with you.

We are proud to create high quality websites at a reasonable cost. Our team of professionals are experienced in web technology and web development language. We provide lightning turnaround time of a superior standard.

Website Maintenance

We provide continuous processes to improve your website that helps your website stay functional and updated. We provide website maintenance on a monthly, quarterly, or annual basis, depending on your resources. Website maintenance includes content changes, products and image management, designing of banner images, upgrade to latest version of technology, maintaining of inventory, adding new pages and ensuring there are no broken links on the website and website back up facility

AUTHOR: Suyan Budhoo
( Content Writer )
Digital Marketing PTA


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Extensive Strategy of SEO and Web Designing

Cape Town Website Design Agency

At Digital Marketing PTA we develop an extensive strategy that’s unique to your business to drive traffic to your website. We know exactly how to improve keyword ranking for your business and know exactly what needs to be done.

Our team are experts at optimizing your existing website or design and develop  websites with SEO in mind. If you’re a development agency looking for a SEO partner, we offer SEO consulting on all types of web projects, small or big.

Our SEO team is well versed in producing and circulating high-quality content in a variety of formats to attract a specific audience, and convert them into customers by providing informative content. From articles to videos we do it all.

Along with creating new content for your business, our strategy for content marketing encompasses the following tactics to drive results. Content is created with the intent to build links to your business website. Content is shareable for your website and attracts external links, we also create content to expand your online audience and to increase your website’s authority with Google. No matter your blog’s platform, we’ll make sure it’s an informative resource for your existing customers that also converts new visitors into paying customers. We make the most of your business’ content by sharing it on relevant social media platforms. We know how to leverage Facebook, Twitter, LinkedIn, Pinterest, and Instagram to put your business in front of interested eyes, growing your potential customer-base.

What sets up apart from other web design companies is that we build sites that appeal to people and search engines. It is equally important to design websites for people and the actual search engines that refer audiences to your site. If your web design is not optimized for search engines, it won’t matter how fantastic your site is if no one is there to see it.


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How to design & develop inter-active home page for website

Your website’s homepage is typically the first and sometimes last page of your site that visitors will see. So make it count!

Before we start thinking in details, first we must think about visitors. Who the visitor’s will come to your website? Why they will come to your website and what they are looking for at your website? You already think about all this points before you started branding of your business website.

Once you’ve settled on the tone of your page (youthful or refined? Exciting or elegant?) it’s time to think about the elements. An eye-tracking study at Missouri University of Science and Technology found that visitors will spend an average of 2.6 seconds scanning a webpage before settling in to look at a specific area. This means that the time you have to capture and direct their attention is minimal, so make sure they see what you need them to right away. You only get one chance at that first impression.

Because people will largely find your website through a search engine, it’s crucial that you answer their most important question right away when they arrive: “is this what I’m looking for?” State your purpose clearly and concisely near the top of the page in a font that is highly visible and easy to read.

Once a visitor has established that you are in fact offering what they’re looking for you, you need to hold their interest with your branding and layout. The eye tracking study mentioned above found that people view the following elements longest, and in this order: Logo, navigation, main image, written content.

This gives us insight into the questions people ask and answer once they’ve decided to stick around your homepage for a moment.

Logo: Who are these people and what are they about?

Navigation: Will I find what I’m looking for here, and how quickly?

Main image: What do these people do best, what is their company like?

Written content: Was I correct in my assumptions so far, and should I continue looking around?

Make sure your visitors are getting the message you want to send during their visit to each of these areas, and you’re well on your way to a successful small business website.

Ready to take it to the next level? Start thinking about how you can get those visitors who stuck around your homepage to learn more to take further action. Do this by incorporating effective calls to action (CTAs) to turn your visitors into customers. (Think eye-catching buttons with calls like “learn more” and “get started”)

If you’ve done your job up to this point, those first-time visitors will turn into repeat visitors. So give them something new to see every time they come back by creating areas for dynamic content. This can be an area that features your latest blog posts, or a social plugin that shows your recent Twitter activity.

What are some other features of great homepages that you’ve come across will see in the future post at Our blog post.


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Pretoria SEO Company

What is SEO (Search Engine Marketing)?

We are going to assume that if you’re a business owner in 2017 then you have a website, if you don’t, please call us now.

So why do you have a website?

Your website is there to occupy space, declare your presence online and grab attention. It serves as an online gateway to your business, educating, engaging and inviting potential customers to find out more about you, your products or your services.

More than that, your website plays a key factor converting all those hard won visitors into customers. Essentially a website drives traffic and revenue. Two key things for your business’ success.

But how can a website do that if no one can see it?

If your website is lodged somewhere down on the 23rd page of Google, it definitely won’t be getting you customers.

Although Google can seem like a mysterious, magical entity, it does play by a certain set of “rules”.  Those rules are based on what Google believes the user is looking for. SEO takes those rules, translates them into actionable strategies and implements them on your website and across the wider Internet. Essentially, for every rule, or target, you hit on your website or beyond, the more favourably Google looks on your website and the higher it pushes you up the rankings.

So, we’ve established that SEO is going to get you seen, drive traffic and earn you more revenue, but how else can SEO benefit your business?

A by-product of increased visibility online is increasing the reach of your marketing efforts. Moreover, SEO will target a wider audience that is actively seeking your products or services, therefore, are more likely to be converted into genuine sales or leads.

Most searchers don’t just search once, click on a couple of websites and then finish. If you continually appear in all of their search results, hitting every keyword, then it means you are gaining more and more mind share, or association, with each potential customer. Even if your website wasn’t the first choice on their original search, chances are, by building this awareness, they will eventually click through to your website. Not only that, but they will trust you as a viable service that much more.

Consumers, trust search engines to deliver to us exactly what we need. Therefore, consciously or not, we take their rankings as an implicit vote of confidence. The higher you rank on your page, the more Google, or other search engine’s trust your website, and the more they trust you, the more the consumer trusts your business.

More than that, a solid SEO Strategy that involves content creation can help develop your grounding as an expert, or a voice of authority in your field, by developing and sharing thought pieces, articles and blog posts that establish you as an important industry, or consumer, voice.

Whether it is digital or traditional marketing, SEO can perfectly integrate with your other marketing strategies. Linking your efforts with content generation, social media, and PR, can boost your reach, and their market power, even further.

SEO provides the greatest rewards, at a higher rate than any other form of traditional offline marketing.

The reason for this is, because SEO is an inbound marketing strategy, it allows you to directly market to people already searching for the products and services your provide. Targeting interested consumers means that the majority of the hard work is already done for you; there’s no need for an elaborate sales pitch, no need to convince someone they need something they weren’t already looking to buy, all you need to do is show up.

A lot of businesses don’t tend to put much aside in the budget to focus on marketing, seeing it as a non-essential cost. But, if all your other competitors have flashy websites pointing in their directions, how are consumers going to notice you?

SEO has one of the highest success rates of any digital marketing service, and the relative cost of the initial investment, is minimal in comparison to the potential revenue SEO can bring your business.


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Search engine optimization and marketing johannesburg

Why Do You Need SEO Services ?

Over the past 10 years the digital marketplace has grown exponentially, so getting your business seen online is vital to its success. With thousands of businesses competing to be seen, how does yours stand out?

In the past the sales process began with a call, in 2017 this process begins as soon as a person logs online. Having an attractive website is great, but it is no longer enough, with more leads being generated online, you need to act smarter and faster to pick up these leads.

If a consumer is looking for a cleaning service, and let’s say you own a cleaning service. Your target market is going to head over to Google, type in “[place name] cleaning service” and let it do it’s magic. In today’s fast paced life no one has the time to research all the way down to the 20th page of Google results. So unless you’ve got one of those coveted front page spots, or a particularly patient consumer, you’re pretty much out of luck.

This is where Search Engine Optimisation (SEO) comes in.

Good SEO done right, is the reason your business is going to get on that Google front page and get seen by consumers around the globe. And we’re not talking about being on page 1 for your business name, we assumes people know about you already. No, we’re talking about getting on the front page for any of the potential search queries your future customers will use to find the products and services you offer. Giving you a competitive edge like no other.

At Digital Marketing PTA we guide our client’s through a comprehensive process. This includes on-site optimization, keyword, blogging and content dissemination. We also make special use of social media to boost SEO results. Amazing content seen through social media helps build links to your website and raises your rankings faster.

Author: Suyan Budhoo
Digital Marketing PTA


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Digital Marketing PTA Cape Town

Website that will impress both you and your customers

We at Digital Marketing PTA understand that your website is the 24/7 face of your business and it is essential that it shows yours business in the best possible way. Simply having a website isn’t good enough anymore. If your website isn’t creative, interactive and user-friendly then your website isn’t doing enough for you.

We custom design innovative, hard working websites that you can proudly stand behind as the online face of your business. We hone in on three key website design elements for maximum impact: visibility, usability and converting visitors into customers. Your customers will always enjoy a smooth seamless and satisfying experience, whether they are on a desktop, tablet or phone. This means you will get happy customers who stay on your website.

As technology changes, so does Digital Marketing PTA web design. Our design team keeps this in mind as they design websites that load fast and you get a website optimization service. We always want to make sure that your site produces your desired results.

We design websites to be search engine friendly. We also offer full SEO management to take your website a step further to get on page 1 of Google.

We use proven design practices and effective marketing strategies that offer you the biggest return on your investments.

Digital Marketing PTA can build you a custom website that will impress both you and your customers. We do basic web site design or if you prefer fast and affordable sites.

Your website will have various features and we can add more features without requiring a new design. As your business grows so can your website.

AUTHOR: Website Designers Durban
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Search Engine Optimization Johannesburg

Fundamentals of On-page Search Engine Optimization

Basic Funda of On Page Search Engine Optimization of Website

The purpose why website proprietors have interaction in search engine marketing or search engine optimization is to have their websites on the top positions of search Engine result page, or search engines. This can be finished for specific keywords and is grouped into two classes: on-page and stale-web page optimization. The latter may be completed via developing back links to the website. The hyperlink will help you growth your site popularity and could be very essential for touchdown inside the first web page in seek results. However the simple detail of optimization is the web page itself. The on-web page optimization is an critical part of seo due to the fact it’s miles the one that describes the content material of the website and emphasizes the main key-word you’re concentrated on.

It starts with the identification of keywords

In terms of seo, the very first aspect you want to do is to pick your keyword. You want to search for targeted phrases or terms which are connected for your internet site or your enterprise. By using doing this, you’ll obtain excessive search quantity. Generally, you want to optimize every page for most effective one key-word when you consider that the primary aim of seo is to highlight a specific key-word so that it will relay a message in your visitors and to the search engine what your website online is supplying. Other than this, search engine optimization will guide you in accomplishing the pinnacle role in search consequences on your key-word. On-web page optimization is surely a no brainer and internet site proprietor can gain the hunt effects function they preference given the proper movements.

Rights methods in the use of key phrases

To be successful in on-page search engine optimization, you want to put the main key-word at relevant seen and invisible (Meta Tag) web page elements. The best aspect to do is to encompass informative, entertaining and readable content so your visitors can recognize what your internet site is all approximately and can without difficulty find the statistics they want. Your excellent content material should additionally point out your key-word as a minimum 2 to four times. Once you have written your internet site’s content material with your targeted keyword, you also need to consider a web page identify with a purpose to also contain the key-word. Then, upload some header tags (h1, h2, h3, and so forth) in an effort to label paragraphs. And lastly, it is essential to be cautious whilst using your key-word. Check the word frequency with the intention to keep away from the excessive utilization of the word. As stated, 2 or 4 mentions would be sufficient.

Doing these kind of will now not automatically put you on the first web page of search engines like google. Google in particular like clear pages which might be informative and smooth to navigate. The latter may be carried out with the easy menu from which you can attain any page at the website in only one or two clicks.

The purpose of search engine optimization is to inform everybody what your internet site is really approximately. For web sites engaged in commercial enterprise, search engine optimization will assist them get as many site visitors as feasible. The wide variety of visitors of the website will equate to the success in their commercial enterprise. Optimization is a value powerful manner of introducing your services and products on line. In case you are absolutely interested in acting search engine optimization in your commercial enterprise or personal website, then it is suggested which you comply with the proper strategies and practices in seo.

AUTHOR: Aakshat is a seo services representative specialized in organic search engine optimization for Pretoria based natural search engine optimization business enterprise Digital Marketing PTA


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Online Digital Advertising Agency Pretoria

Digital marketing strategy is a subtle method

Digital Marketing or Advertising method is a maximum vital approach.

It helps a brand sneak into the systems of the customers and become their favorite earlier than they comprehend it.

Digital Marketing Strategy : The procedure too is subtle. It calls for patience. It is like dating, wherein you could’t take your inspiration ring role within the first meeting. You should develop the right interplay earlier than you’re making the critical name for action. So it’s far a journey from the primary touch to the decision-to-motion. And between the two points lies the art of virtual advertising.

Businesses, in a bid to engage clients, are hastily adapting to every digital advertising channel available. A essential gain with the digital advertising method is that it rests on the perfect picks of the purchasers. You can view the consumers for what they’re, and what brands they may be interacting with.

We help businesses strike a communication with their target audience with a sturdy virtual advertising approach. We do this through gaining a clear feel of:

  • The business enterprise’s goals
  • The client section it is attempting to serve
  • The values it stands for

Genuine digital advertising plans do no longer depend on luck. A marketer would possibly get a few lifts here and there through throwing his internet blindly. An powerful digital marketing method has the capacity to take a emblem to the subsequent level with a realistic, actionable design.

Digital marketing is rapidly increasing through the day, bringing under it a wider arena. Your corporation should, therefore, create a virtual advertising strategy that is flexible enough to attach quickly with the next huge trend. To be able to target the proper sort of audience, it’s also vital that your agency discovers the approaching developments in actual time, so that you can device imaginative advertising and marketing strategies.

Creating a prevailing approach

It is easier for a marketer to accumulate records, however know-how which records points are applicable is essential. We, at Digital Marketing PTA, do not accept as true with on random stakes when it comes to developing a digital advertising approach. That is dangerous to a organisation’s on-line reputation within the long term. And this knowledge comes over the years of experience we’ve got got in my opinion and as a team.

To gain from more modern opportunities floating on the virtual space daily, a organisation wishes a scientific digital penetration. Therefore it is essential to have a complete digital advertising plan as the base, on which all of the critical on line marketing activities may be built up.


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A great review-winning, Pretoria-based digital marketing agency

How We Care about Digital Marketing Account at Our Company

Digital Marketing PTA is an great review-winning, Pretoria-based digital marketing agency helping businesses like yours make valuable connections online.

We are most proud of work that challenges us to learn, projects that turn into relationships, and results that generate actual revenue.

ONE OF THE FASTEST WAYS TO GROW YOUR BRAND ONLINE.

Digital advertising & marketing plays a crucial role in every stage of the buyer’s journey, from raising brand awareness at the top of the funnel to converting prospects into customers at the bottom.

PAID SEARCH

More than 70% of purchases begin with a Google search. Get your ads listed at the top of relevant search engine results pages (SERPs).

DISPLAY

Leverage Google, Bing and Yahoo’s vast partner networks to display your banner ads on the websites your ideal customers visit most.

SOCIAL MEDIA

The total number of social media users worldwide is expected to reach 2.5 billion by 2018. With an audience like that, the only question is: which network?

SHOPPING

List products and pricing at the top of search engine results pages to turn relevant searches into immediate e-Commerce sales.

MOBILE

Capitalize on the smartphone and tablet revolution with mobile advertising within apps, SMS text messages and responsive (mobile-friendly) websites.

VIDEO

Today’s users expect ads to be brief, targeted and convenient. Your brand can be all three with stimulating, high-quality video ads.

See Our Related Work Profile at our Website http://www.digitalmarketingpta.co.za