What is SEO (Search Engine Marketing)?

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Pretoria SEO Company

What is SEO (Search Engine Marketing)?

We are going to assume that if you’re a business owner in 2017 then you have a website, if you don’t, please call us now.

So why do you have a website?

Your website is there to occupy space, declare your presence online and grab attention. It serves as an online gateway to your business, educating, engaging and inviting potential customers to find out more about you, your products or your services.

More than that, your website plays a key factor converting all those hard won visitors into customers. Essentially a website drives traffic and revenue. Two key things for your business’ success.

But how can a website do that if no one can see it?

If your website is lodged somewhere down on the 23rd page of Google, it definitely won’t be getting you customers.

Although Google can seem like a mysterious, magical entity, it does play by a certain set of “rules”.  Those rules are based on what Google believes the user is looking for. SEO takes those rules, translates them into actionable strategies and implements them on your website and across the wider Internet. Essentially, for every rule, or target, you hit on your website or beyond, the more favourably Google looks on your website and the higher it pushes you up the rankings.

So, we’ve established that SEO is going to get you seen, drive traffic and earn you more revenue, but how else can SEO benefit your business?

A by-product of increased visibility online is increasing the reach of your marketing efforts. Moreover, SEO will target a wider audience that is actively seeking your products or services, therefore, are more likely to be converted into genuine sales or leads.

Most searchers don’t just search once, click on a couple of websites and then finish. If you continually appear in all of their search results, hitting every keyword, then it means you are gaining more and more mind share, or association, with each potential customer. Even if your website wasn’t the first choice on their original search, chances are, by building this awareness, they will eventually click through to your website. Not only that, but they will trust you as a viable service that much more.

Consumers, trust search engines to deliver to us exactly what we need. Therefore, consciously or not, we take their rankings as an implicit vote of confidence. The higher you rank on your page, the more Google, or other search engine’s trust your website, and the more they trust you, the more the consumer trusts your business.

More than that, a solid SEO Strategy that involves content creation can help develop your grounding as an expert, or a voice of authority in your field, by developing and sharing thought pieces, articles and blog posts that establish you as an important industry, or consumer, voice.

Whether it is digital or traditional marketing, SEO can perfectly integrate with your other marketing strategies. Linking your efforts with content generation, social media, and PR, can boost your reach, and their market power, even further.

SEO provides the greatest rewards, at a higher rate than any other form of traditional offline marketing.

The reason for this is, because SEO is an inbound marketing strategy, it allows you to directly market to people already searching for the products and services your provide. Targeting interested consumers means that the majority of the hard work is already done for you; there’s no need for an elaborate sales pitch, no need to convince someone they need something they weren’t already looking to buy, all you need to do is show up.

A lot of businesses don’t tend to put much aside in the budget to focus on marketing, seeing it as a non-essential cost. But, if all your other competitors have flashy websites pointing in their directions, how are consumers going to notice you?

SEO has one of the highest success rates of any digital marketing service, and the relative cost of the initial investment, is minimal in comparison to the potential revenue SEO can bring your business.


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Search engine optimization and marketing johannesburg

Why Do You Need SEO Services ?

Over the past 10 years the digital marketplace has grown exponentially, so getting your business seen online is vital to its success. With thousands of businesses competing to be seen, how does yours stand out?

In the past the sales process began with a call, in 2017 this process begins as soon as a person logs online. Having an attractive website is great, but it is no longer enough, with more leads being generated online, you need to act smarter and faster to pick up these leads.

If a consumer is looking for a cleaning service, and let’s say you own a cleaning service. Your target market is going to head over to Google, type in “[place name] cleaning service” and let it do it’s magic. In today’s fast paced life no one has the time to research all the way down to the 20th page of Google results. So unless you’ve got one of those coveted front page spots, or a particularly patient consumer, you’re pretty much out of luck.

This is where Search Engine Optimisation (SEO) comes in.

Good SEO done right, is the reason your business is going to get on that Google front page and get seen by consumers around the globe. And we’re not talking about being on page 1 for your business name, we assumes people know about you already. No, we’re talking about getting on the front page for any of the potential search queries your future customers will use to find the products and services you offer. Giving you a competitive edge like no other.

At Digital Marketing PTA we guide our client’s through a comprehensive process. This includes on-site optimization, keyword, blogging and content dissemination. We also make special use of social media to boost SEO results. Amazing content seen through social media helps build links to your website and raises your rankings faster.

Author: Suyan Budhoo
Digital Marketing PTA


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Website Design Company Pretoria

Optimizing website or design and develop websites with SEO in mind

SEO and Web Design

At Digital Marketing PTA we develop an extensive strategy that’s unique to your business to drive traffic to your website. We know exactly how to improve keyword ranking for your business and know exactly what needs to be done.

Our team are experts at optimizing your existing website or design and develop websites with SEO in mind. If you’re a development agency looking for a SEO partner, we offer SEO consulting on all types of web projects, small or big.

Our SEO team is well versed in producing and circulating high-quality content in a variety of formats to attract a specific audience, and convert them into customers by providing informative content. From articles to videos we do it all.

Along with creating new content for your business, our strategy for content marketing encompasses the following tactics to drive results. Content is created with the intent to build links to your business’ website. Content is sharable for your website and attracts external links, we also create content to expand your online audience and to increase your website’s authority with Google. No matter your blog’s platform, we’ll make sure it’s an informative resource for your existing customers that also converts new visitors into paying customers. We make the most of your business’ content by sharing it on relevant social media platforms. We know how to leverage Facebook, Twitter, LinkedIn, Pinterest, and Instagram to put your business in front of interested eyes, growing your potential customer-base.

What sets up apart from other web design companies is that we build sites that appeal to people and search engines. It is equally important to design websites for people and the actual search engines that refer audiences to your site. If your web design is not optimized for search engines, it won’t matter how fantastic your site is if no one is there to see it.

Author: Suyan
Business Development Manager
Digital Marketing PTA Johannesburg


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Search Engine Optimization Johannesburg

Fundamentals of On-page Search Engine Optimization

Basic Funda of On Page Search Engine Optimization of Website

The purpose why website proprietors have interaction in search engine marketing or search engine optimization is to have their websites on the top positions of search Engine result page, or search engines. This can be finished for specific keywords and is grouped into two classes: on-page and stale-web page optimization. The latter may be completed via developing back links to the website. The hyperlink will help you growth your site popularity and could be very essential for touchdown inside the first web page in seek results. However the simple detail of optimization is the web page itself. The on-web page optimization is an critical part of seo due to the fact it’s miles the one that describes the content material of the website and emphasizes the main key-word you’re concentrated on.

It starts with the identification of keywords

In terms of seo, the very first aspect you want to do is to pick your keyword. You want to search for targeted phrases or terms which are connected for your internet site or your enterprise. By using doing this, you’ll obtain excessive search quantity. Generally, you want to optimize every page for most effective one key-word when you consider that the primary aim of seo is to highlight a specific key-word so that it will relay a message in your visitors and to the search engine what your website online is supplying. Other than this, search engine optimization will guide you in accomplishing the pinnacle role in search consequences on your key-word. On-web page optimization is surely a no brainer and internet site proprietor can gain the hunt effects function they preference given the proper movements.

Rights methods in the use of key phrases

To be successful in on-page search engine optimization, you want to put the main key-word at relevant seen and invisible (Meta Tag) web page elements. The best aspect to do is to encompass informative, entertaining and readable content so your visitors can recognize what your internet site is all approximately and can without difficulty find the statistics they want. Your excellent content material should additionally point out your key-word as a minimum 2 to four times. Once you have written your internet site’s content material with your targeted keyword, you also need to consider a web page identify with a purpose to also contain the key-word. Then, upload some header tags (h1, h2, h3, and so forth) in an effort to label paragraphs. And lastly, it is essential to be cautious whilst using your key-word. Check the word frequency with the intention to keep away from the excessive utilization of the word. As stated, 2 or 4 mentions would be sufficient.

Doing these kind of will now not automatically put you on the first web page of search engines like google. Google in particular like clear pages which might be informative and smooth to navigate. The latter may be carried out with the easy menu from which you can attain any page at the website in only one or two clicks.

The purpose of search engine optimization is to inform everybody what your internet site is really approximately. For web sites engaged in commercial enterprise, search engine optimization will assist them get as many site visitors as feasible. The wide variety of visitors of the website will equate to the success in their commercial enterprise. Optimization is a value powerful manner of introducing your services and products on line. In case you are absolutely interested in acting search engine optimization in your commercial enterprise or personal website, then it is suggested which you comply with the proper strategies and practices in seo.

AUTHOR: Aakshat is a seo services representative specialized in organic search engine optimization for Pretoria based natural search engine optimization business enterprise Digital Marketing PTA