Website Design, Digital Marketing & SEO Services

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Website Design Company Johannesburg

Website Design, Digital Marketing & SEO Services

Website Design

At Digital Marketing PTA we understand the online market-place, that is why we know exactly what questions to ask at every stage of designing your website. At the research phase our web-designers  always ask : What do you sell? To whom? Who is your competition and Why do customers choose your business.  Once you have answered those basic questions we move on to analyzing the goals you have for your website. At the analyzing phase we then question how can our website design company structure your site to meet those goals.  Before finalization of your website we ensure that each page is appealing, that navigation is easy and the calls to action effective. Our web design experts keep all these things in mind as they are designing your sites. We want to make sure visitors stay on your website   and that it is always producing the desired results , whether your customers are coming in from a tablet, phone, laptop or desktop.

Digital Marketing

Digital Marketing PTA specializes in Digital Marketing Services.  If you are still not sure what these services are then you have come to the right place.  “Digital Marketing” is an umbrella term used to describe all of the aspects to create an optimized online presence. This umbrella encompasses services such as Search Engine Optimization, Social Media Marketing, Website Design and so much more.  It is impossible in 2017 to have a successful business without a combination of digital marketing in your advertising and marketing toolkit.  The current consumer has moved away from traditional advertising and towards a more fast paced market.  This is why companies of all sizes are now using Digital Marketing to promote their business.  If a consumer is interested in buying a product the first place they go to is Google.  With the correct combination of Digital Marketing Services your business and product will be the first thing to appear on the results page. We at Digital Marketing PTA are happy to oblige with a quote today.

SEO Services

The first thing that comes to anyone’s mind today when looking for any product or service is Google, Bing or Yahoo. That visitor quickly can turn into a consumer who most likely will click on one of the results on the first or second page. That is where Search Engine Optimization comes into play. SEO is when a website uses keyword analytics and digital enhancements to help your website show up on the front pages of a search engine. Having a good SEO rank can be one of the most beneficial tools a business can have. This is why it is critical for businesses to have a fully optimized website.  It takes time and effort to make a website show at the top of the results page. We offer the following SEO Services SEO Audits, SEO Reports, SEO Maintenance and Keyword Research and usage.  We at Digital Marketing PTA not only take the time to find the keywords that best suites your needs, but we will make sure that your website is fully optimized to reflect the most reoccurring searches and the most relevant searches for your business


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SEO Company Pretoria

We Recommend Integrated Digital Marketing

We at Digital Marketing PTA we employ different channels to reach your customers. We combine technology and innovative ideas to reach your customers. We understand that every engagement with your customer needs to create a sustainable relationship in order to improve your brand loyalty. We use a very simple yet solid strategy, which is, to identify your potential customers and turn them into your customers. We have consistently delivered outstanding ROIs for our clients and have 100% client satisfaction. For all the work we do, we set meaningful objectives like gaining a wider reach, new leads, conversion and user engagement.

Our Integrated Digital Marketing Involves:

Search Engine Optimization

SEO is a strategy to optimize your website to get more visitors from search engines (Google, Yahoo, Bing) . The top results in the search engines get significantly more attention from users, and the natural search results are more trust worthy. It is important for every business owner to realize that SEO is crucial for their business to sustain itself and increase sales.

How Can SEO Improve Your Business

  • Drive’s serious prospects to your website
  • Increase in sales
  • Generate new leads
  • Builds brand appreciation

Our SEO Process

  • Keyword Analysis : Once we identify the keywords your customers use, we can increase your leads and sales.
  • Website Audit : We do a detailed audit of your website in terms of content, design, user interaction and best practices recommended by major search engines. If you still do not have a website, we can design one for you.
  • Content Development : We write and rewrite your content to align with Googles guidelines so that your business remains relevant at all times.
  • On Page Optimization: We use on page optimization techniques such as XML Sitemap creation, Robots.txt, Page title, Meta description, URL rewrite.
  • Off-page Optimization – We use link building strategies that will get your website good backlinks.
  • Tracking: Some of the tracking tools we use are : Google Analytics and Google Webmasters.

Search Engine Marketing

Pay-per click (PPC) or Search Engine Marketing (SEM) refers to paying search engines like Google and Bing to display your advertisements

Our SEM Process

  • We use various tools to identify the most relevant keywords for your business
  • We improve your landing page by improving the relevance of the keywords targeted.
  • We write ads that converts and gives the highest CTR.
  • Our PPC management will enable you to stay on top.

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Pretoria SEO Company

What is SEO (Search Engine Marketing)?

We are going to assume that if you’re a business owner in 2017 then you have a website, if you don’t, please call us now.

So why do you have a website?

Your website is there to occupy space, declare your presence online and grab attention. It serves as an online gateway to your business, educating, engaging and inviting potential customers to find out more about you, your products or your services.

More than that, your website plays a key factor converting all those hard won visitors into customers. Essentially a website drives traffic and revenue. Two key things for your business’ success.

But how can a website do that if no one can see it?

If your website is lodged somewhere down on the 23rd page of Google, it definitely won’t be getting you customers.

Although Google can seem like a mysterious, magical entity, it does play by a certain set of “rules”.  Those rules are based on what Google believes the user is looking for. SEO takes those rules, translates them into actionable strategies and implements them on your website and across the wider Internet. Essentially, for every rule, or target, you hit on your website or beyond, the more favourably Google looks on your website and the higher it pushes you up the rankings.

So, we’ve established that SEO is going to get you seen, drive traffic and earn you more revenue, but how else can SEO benefit your business?

A by-product of increased visibility online is increasing the reach of your marketing efforts. Moreover, SEO will target a wider audience that is actively seeking your products or services, therefore, are more likely to be converted into genuine sales or leads.

Most searchers don’t just search once, click on a couple of websites and then finish. If you continually appear in all of their search results, hitting every keyword, then it means you are gaining more and more mind share, or association, with each potential customer. Even if your website wasn’t the first choice on their original search, chances are, by building this awareness, they will eventually click through to your website. Not only that, but they will trust you as a viable service that much more.

Consumers, trust search engines to deliver to us exactly what we need. Therefore, consciously or not, we take their rankings as an implicit vote of confidence. The higher you rank on your page, the more Google, or other search engine’s trust your website, and the more they trust you, the more the consumer trusts your business.

More than that, a solid SEO Strategy that involves content creation can help develop your grounding as an expert, or a voice of authority in your field, by developing and sharing thought pieces, articles and blog posts that establish you as an important industry, or consumer, voice.

Whether it is digital or traditional marketing, SEO can perfectly integrate with your other marketing strategies. Linking your efforts with content generation, social media, and PR, can boost your reach, and their market power, even further.

SEO provides the greatest rewards, at a higher rate than any other form of traditional offline marketing.

The reason for this is, because SEO is an inbound marketing strategy, it allows you to directly market to people already searching for the products and services your provide. Targeting interested consumers means that the majority of the hard work is already done for you; there’s no need for an elaborate sales pitch, no need to convince someone they need something they weren’t already looking to buy, all you need to do is show up.

A lot of businesses don’t tend to put much aside in the budget to focus on marketing, seeing it as a non-essential cost. But, if all your other competitors have flashy websites pointing in their directions, how are consumers going to notice you?

SEO has one of the highest success rates of any digital marketing service, and the relative cost of the initial investment, is minimal in comparison to the potential revenue SEO can bring your business.


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Website Design Company Pretoria

Optimizing website or design and develop websites with SEO in mind

SEO and Web Design

At Digital Marketing PTA we develop an extensive strategy that’s unique to your business to drive traffic to your website. We know exactly how to improve keyword ranking for your business and know exactly what needs to be done.

Our team are experts at optimizing your existing website or design and develop websites with SEO in mind. If you’re a development agency looking for a SEO partner, we offer SEO consulting on all types of web projects, small or big.

Our SEO team is well versed in producing and circulating high-quality content in a variety of formats to attract a specific audience, and convert them into customers by providing informative content. From articles to videos we do it all.

Along with creating new content for your business, our strategy for content marketing encompasses the following tactics to drive results. Content is created with the intent to build links to your business’ website. Content is sharable for your website and attracts external links, we also create content to expand your online audience and to increase your website’s authority with Google. No matter your blog’s platform, we’ll make sure it’s an informative resource for your existing customers that also converts new visitors into paying customers. We make the most of your business’ content by sharing it on relevant social media platforms. We know how to leverage Facebook, Twitter, LinkedIn, Pinterest, and Instagram to put your business in front of interested eyes, growing your potential customer-base.

What sets up apart from other web design companies is that we build sites that appeal to people and search engines. It is equally important to design websites for people and the actual search engines that refer audiences to your site. If your web design is not optimized for search engines, it won’t matter how fantastic your site is if no one is there to see it.

Author: Suyan
Business Development Manager
Digital Marketing PTA Johannesburg


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Why does your business want virtual advertising and digital marketing?

Digital Marketing Company Durban

The goal of each commercial enterprise is to growth income. One manner is by means of intentionally developing a consistent drift of visitors to your website. After all:

More visitors creates greater readers

More readers means greater subscribers

More subscribers is the key to extra sales

More income opens up all kinds of doors in your enterprise. You can lease a group to loose up it slow. You can increase new services and products. And of direction, on a private level, greater sales approach extra cash on your family. It manner greater freedom for journeying.

When it comes to digital advertising  or digital marketing, people have a tendency to jump from one vivid item to the subsequent — Twitter! Facebook ads! All of those can make cash, but simplest when achieved with purpose. At Digital Marketing PTA we consciousness on a plan that produces consequences.

Our virtual advertising and marketing strategy:

1. Grabs interest

2. Drives people for your website

Most importantly convinces the ones humans to buy your product or services

Unlike traditional marketing, digital advertising is measurable so prevent wasting time on failed campaigns and get in touch with us for a tailor made bundle.

AUTHOR: Digital Marketing Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Digital Marketing Company in Johannesburg

It is always the digital marketer with the best plan who wins.

Therefore, a strong digital marketing strategy is one that is open to constant

It is always the digital marketer with the best plan who wins. And the most important component of a great digital marketing plan is a solid framework, which can help a brand communicate with its target audience seamlessly through various digital channels.

You need integrated efforts for the best results from digital marketing. The digital marketing strategy needs to be focused and aligned with the objectives. However, a constantly changing digital landscape makes this a tricky task. Therefore, a strong digital marketing strategy is one that is open to constant fine-tuning to see an increase in gains.

The key elements to consider when listening and observing, before formulating your digital engagement strategy are the type of consumer, or the section of the society that forms the consumer base. It is also important to learn the kind of things that influence your consumers which, in turn, depends on their locations. That will help you know currently which brands they have been associated with.

The next step is to find out how deep a brand can penetrate a particular consumer base, because that depends on their curiosity and inquisitiveness, and what their values are. Are they just observing or are willing to participate too? Watch out whether they are looking at committing to the brand; mark the factors which motivated them the most.

One of the best factors that influences a customer’s decision to go for a brand is the volumes of sales. A company needs to regularly assess the buzz a specific product or its entire brand has created in the market. Similarly, it needs to ensure that the buzz is not hollow, and that it is creating newer brand advocates with each social media campaign. This requires a close watch on the general customer behavior and sentiment; whether he is actively contributing to your cause, and if not, whether there is negative sentiment that is preventing him from doing so.

We consider each of these measures while creating a digital marketing strategy. It may seem like a lot of work, but our experience says that the longevity it brings is worth the effort.

AUTHOR: SEO Specialist
Digital Marketing PTA
http://www.digitalmarketingpta.co.za


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Digital Marketing Pretoria

A specialist digital marketing agency, helping clients grow their online presence

Digital Marketing PTA is a specialist digital marketing agency, helping clients grow their online presence generate leads and measure results. Our consultancy-based service and software give power to companies with the tools and aptitude to get the majority out of each online campaign. With years of experience and knowledge, dedication to innovation and a marketing policy that’s well ahead of the competition, Digital Marketing PTA provides to the next generation of online marketers.

Utilize every available digital marketing tools including but not limited to SEO

Whether large or small, every business requires a digital strategy. We specialize in creating an unique strategy for your business that transforms into relevant traffic for your website. We utilize every available digital marketing tools including but not limited to SEO (Search Engine Optimization), Social Media Marketing, and PPC (Pay per click), as well as email marketing services to nurture your brand and fabricate your business presence online. More than as our client, we see you as our partner, and your business’s triumph is our chief precedence. Our team comprises of smart, creative people, whose expertise and dedication in their work fabricate a holistic digital campaign that produces results for you.

Digital Marketing PTA is a pro advanced digital marketing agency, helping customers develop their online presence create leads and measure comes about. Our consultancy-based administration and programming offer energy to organizations with the devices and bent to get the greater part out of each online competition. With years of experience and learning, commitment to development and a promoting arrangement that is well in front of the competition, DigitalMarketingPTA gives to the up and coming era of online advertisers.

Regardless of whether huge or little, every business requires a digital strategy. We have practical experience in making a one of a kind methodology for your business that change into applicable movement for your site. We use each accessible computerized advertising or digital marketing tools including however not constrained to SEO (Search Engine Marketing), Social Media, and PPC (Pay per click), and also email promoting administrations to support your image and create your business presence on the web. More than as our customer, we consider you to be our partner, and your business’ progress is our main priority. Our group includes shrewd, imaginative individuals, whose skill and devotion in their work create a comprehensive advanced digital marketing that produces best result for you and your business.

Author: Aakshat
Digital Marketing Specialist at DigitalMarketing PTA
http://www.digitalmarketingpta.co.za