Website Design, Digital Marketing & SEO Services

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Website Design Company Johannesburg

Website Design, Digital Marketing & SEO Services

Website Design

At Digital Marketing PTA we understand the online market-place, that is why we know exactly what questions to ask at every stage of designing your website. At the research phase our web-designers  always ask : What do you sell? To whom? Who is your competition and Why do customers choose your business.  Once you have answered those basic questions we move on to analyzing the goals you have for your website. At the analyzing phase we then question how can our website design company structure your site to meet those goals.  Before finalization of your website we ensure that each page is appealing, that navigation is easy and the calls to action effective. Our web design experts keep all these things in mind as they are designing your sites. We want to make sure visitors stay on your website   and that it is always producing the desired results , whether your customers are coming in from a tablet, phone, laptop or desktop.

Digital Marketing

Digital Marketing PTA specializes in Digital Marketing Services.  If you are still not sure what these services are then you have come to the right place.  “Digital Marketing” is an umbrella term used to describe all of the aspects to create an optimized online presence. This umbrella encompasses services such as Search Engine Optimization, Social Media Marketing, Website Design and so much more.  It is impossible in 2017 to have a successful business without a combination of digital marketing in your advertising and marketing toolkit.  The current consumer has moved away from traditional advertising and towards a more fast paced market.  This is why companies of all sizes are now using Digital Marketing to promote their business.  If a consumer is interested in buying a product the first place they go to is Google.  With the correct combination of Digital Marketing Services your business and product will be the first thing to appear on the results page. We at Digital Marketing PTA are happy to oblige with a quote today.

SEO Services

The first thing that comes to anyone’s mind today when looking for any product or service is Google, Bing or Yahoo. That visitor quickly can turn into a consumer who most likely will click on one of the results on the first or second page. That is where Search Engine Optimization comes into play. SEO is when a website uses keyword analytics and digital enhancements to help your website show up on the front pages of a search engine. Having a good SEO rank can be one of the most beneficial tools a business can have. This is why it is critical for businesses to have a fully optimized website.  It takes time and effort to make a website show at the top of the results page. We offer the following SEO Services SEO Audits, SEO Reports, SEO Maintenance and Keyword Research and usage.  We at Digital Marketing PTA not only take the time to find the keywords that best suites your needs, but we will make sure that your website is fully optimized to reflect the most reoccurring searches and the most relevant searches for your business


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How to design & develop inter-active home page for website

Your website’s homepage is typically the first and sometimes last page of your site that visitors will see. So make it count!

Before we start thinking in details, first we must think about visitors. Who the visitor’s will come to your website? Why they will come to your website and what they are looking for at your website? You already think about all this points before you started branding of your business website.

Once you’ve settled on the tone of your page (youthful or refined? Exciting or elegant?) it’s time to think about the elements. An eye-tracking study at Missouri University of Science and Technology found that visitors will spend an average of 2.6 seconds scanning a webpage before settling in to look at a specific area. This means that the time you have to capture and direct their attention is minimal, so make sure they see what you need them to right away. You only get one chance at that first impression.

Because people will largely find your website through a search engine, it’s crucial that you answer their most important question right away when they arrive: “is this what I’m looking for?” State your purpose clearly and concisely near the top of the page in a font that is highly visible and easy to read.

Once a visitor has established that you are in fact offering what they’re looking for you, you need to hold their interest with your branding and layout. The eye tracking study mentioned above found that people view the following elements longest, and in this order: Logo, navigation, main image, written content.

This gives us insight into the questions people ask and answer once they’ve decided to stick around your homepage for a moment.

Logo: Who are these people and what are they about?

Navigation: Will I find what I’m looking for here, and how quickly?

Main image: What do these people do best, what is their company like?

Written content: Was I correct in my assumptions so far, and should I continue looking around?

Make sure your visitors are getting the message you want to send during their visit to each of these areas, and you’re well on your way to a successful small business website.

Ready to take it to the next level? Start thinking about how you can get those visitors who stuck around your homepage to learn more to take further action. Do this by incorporating effective calls to action (CTAs) to turn your visitors into customers. (Think eye-catching buttons with calls like “learn more” and “get started”)

If you’ve done your job up to this point, those first-time visitors will turn into repeat visitors. So give them something new to see every time they come back by creating areas for dynamic content. This can be an area that features your latest blog posts, or a social plugin that shows your recent Twitter activity.

What are some other features of great homepages that you’ve come across will see in the future post at Our blog post.