Over the past 10 years the digital marketplace has grown exponentially, so getting your business seen online is vital to its success. With thousands of businesses competing to be seen, how does yours stand out?
In the past the sales process began with a call, in 2017 this process begins as soon as a person logs online. Having an attractive website is great, but it is no longer enough, with more leads being generated online, you need to act smarter and faster to pick up these leads.
If a consumer is looking for a cleaning service, and let’s say you own a cleaning service. Your target market is going to head over to Google, type in “[place name] cleaning service” and let it do it’s magic. In today’s fast paced life no one has the time to research all the way down to the 20th page of Google results. So unless you’ve got one of those coveted front page spots, or a particularly patient consumer, you’re pretty much out of luck.
This is where Search Engine Optimisation (SEO) comes in.
Good SEO done right, is the reason your business is going to get on that Google front page and get seen by consumers around the globe. And we’re not talking about being on page 1 for your business name, we assumes people know about you already. No, we’re talking about getting on the front page for any of the potential search queries your future customers will use to find the products and services you offer. Giving you a competitive edge like no other.
At Digital Marketing PTA we guide our client’s through a comprehensive process. This includes on-site optimization, keyword, blogging and content dissemination. We also make special use of social media to boost SEO results. Amazing content seen through social media helps build links to your website and raises your rankings faster.
Author: Suyan Budhoo
Digital Marketing PTA
