Digital Marketing PTA takes our clients through various steps, these include
Website Audit
An audit is the first step in any successful web project. If you have an existing website, we will assess your current website and identify what can be improved. The reason for the website audit is to understand the strengths and weaknesses of your existing site, this will help simplify the planning of a new website.
Keyphrase Research
We then do keyphrase research which is central to our client’s website SEO plan, web design and web development of his site. We design websites to increase traffic and convert visitors to customers. Keyphrase research helps align content with SEO topics that people are looking for. When you know what people want, you can create content that for them
Persona Research
A successful website is one that engages visitors and encourages them to take action. In order for designers to create an engaging website, they need to know who will be using the site. Once they have that information, they can create designs that reach your target audience.
Web Design
A successful website should be designed around aesthetics and usability, because a good design has a positive impact on conversion. With more than a decade of experience designing responsive, user friendly websites, our designers build sites that are beautiful and successful.
E-commerce Web Design
Digital Marketing PTA e-commerce websites are designed to enhance usability, improve user experience and exploit up-sell opportunities. We make sure your site also looks good because first impressions last.
Web content Writing
Content and design can attract and influence the right people. Consistent language, relevant topics and the way you address your visitors are all components of successful content development. Our content writing services are the perfect mix of your digital strategy and our proven process.
Web Development
Our team develops interactive websites that are easy for visitors to use and easy for clients to maintain. We’re experts in content management systems, front-end web development and custom integrations. When we focus on technology you will have the time to focus on your business.
Hosting and Support
We offer ongoing support for your post launch needs. Our team handles everything from bug fixes, site performance issues and CMS updates to design tweaks and new feature support. We also help our clients deal with server related issues.
Search Engine Optimization & Conversion Rate Optimization
A website must do two things, attract a visitor and compel that visitor to take action. Those two factors are measures in two numbers: traffic and conversion rates. Search engine optimization (SEO) is all about improving traffic. Conversion Rate Optimization (CRO) is all about improving conversion rates.
