First of all, what is the Google “Search Quality Evaluator Guidelines” or (GSQEG for brief) and why is it so critical to web layout, search engine optimization, and advertising in general?
One little regarded fact approximately Google is they hire an military of over 10,000 Search Quality Evaluators (or from time to time called Search Quality Raters) that manually test the satisfactory of Google’s organic search results.
These independent contractors aren’t surprisingly trained engineers – in most instances, they may be normal humans and customers – similar to you and me.
In order to educate these search great evaluators, Google affords (and updates) a detailed guide that explains in simple terms what it’s searching on a website and web page in order to decide the first-class of consequences.
In other phrases, it’s the assignment of these evaluators to manually check if their rating algorithms are delivery the accuracy and great of results that they are meant to.
Think approximately that for a minute.
If the goal is to enhance your web site’s visibility and search engine optimization with a purpose to grow your commercial enterprise, doesn’t it make sense to recognize what criteria Google values the most and to tailor your website or web pages to leverage it?
When you get threat, please examine via the most recent version of the best rater’s manual to get extra insight on search engine marketing great practices and seo pleasant website design.
What (and in which) is the Google Search Quality Evaluator Guidelines Handbook?
This 160-web page handbook is a precis of the standards that Google’s contract evaluators use to evaluate the fine of its search consequences.
It’s a touch specific from how Google knows how a page uses search engine optimization (SEO).
It’s greater about the criteria that these evaluators apply to determine the general “satisfactory” and in the long run person revel in of a web page.
Why Do the Google Search Quality Evaluator Guidelines Matter?
This set of pointers allows us to apprehend what the Google algorithms are seeking out, which let you regulate your web presence to cope with their priorities.
The better exceptional your page, (according to Google) the greater the hazard that your website and its pages could be pretty ranked.
The takeaway here is that you are better off, for a number of reasons, to invest in a website that provides all of the evidence to you need prove to Google that you have a excessive first-class website.
Most importantly: Google needs its set of rules to offer search end result that its searchers want and need to resolve troubles, solutions questions, and provide the quality selections for products and services to it’s customers.