Generative Engine Optimization (GEO) is a cutting-edge approach to digital marketing focused on optimizing content specifically for AI-driven search engines and generative AI models. Unlike traditional SEO, which primarily aims to rank websites in a list of organic links, GEO’s goal is to ensure your content is understood, extracted, and cited directly by artificial intelligence.

This means structuring and creating information in a way that allows AI to seamlessly pull key facts, answer user questions, and present your brand’s data within its own generated summaries or conversational responses (like Google’s AI Overviews, or responses from tools such as ChatGPT or Gemini). Essentially, GEO helps your brand appear as a trusted, authoritative source within the AI’s answer, rather than just behind a clickable link.