To make things easier for you, we present the 2 simple digital marketing strategies which can be implemented by both small and big firms to help their business grow.
1. Setting a goal: You must have a specific goal in mind in order to prosper in your business. It can be to increase customer base, to increase revenue, or to get ahead of the competition. Without having a proper goal in mind, success will not come very easily. Small businesses can benefit a lot from digital marketing. A lot of digital marketing strategy in South Africa is needed in order to succeed in business there, and having a proper goal will ensure that you can approach in a path that promises direction, not just venture blindly. So a definite goal in digital marketing helps you to focus on your pain points and work accordingly on it.
2. Creating a marketing funnel: A marketing funnel is primarily the whole structure where the path of a customer from when he is a complete stranger to when he becomes a lead is mapped and then certain strategies are employed to encourage them to move through this structure. Thus a marketing funnel is very necessary for a business to become famous. Things like lead magnets, call-to-action and opt-ins are often the key elements of a marketing funnel. A marketing funnel can be divided in to four parts namely Awareness, Interest, Desire, Action.
Awareness: The potential customer will always check about your product and services before making up their mind. If they came to your website it is for A REASON. Give them the feeling that you have to offer something they are looking for. Use a lead magnet or call to action to provide the customer with valuable information about your product or service in exchange for more personal information about them i.e. email, phone no., profession and current needs. Find out their purpose of visit to your website and who they are.
Interest: At this stage, the customer have shown some interest in your products. You have already supplied them with basic information about your product and have used your lead magnet and CTA to gain further information about them. So during this stage it is advisable to supply them with some product specific information what they are looking about. Tell them you not only took the time to knowing them, but you also care for their needs.
Desire: At this stage the customer have taken an active interest in your product. You have already given product specific information and they have made up their mind to select your product. During this stage engagement is the key factor, schedule a consultation using an e-mail or call to action. Provide them with the detailed information about your product , highlight their strengths. Tell them why they need your product and how it will benefit them.
Action: The next and the final step stage is the purchasing. This is the stage where you turn your potential lead into a customer. You have supplied them with basic information used a lead magnet to get information about them, told them you care for their need, explained them why they need your product. Now all that’s left is the pricing and other things required and relevant for a buyer.
There are lots of internet marketing company in South Africa who ware capitalizing on these plans to become successful. If you want to to do good to your business, follow these steps and see the immediate results.
Aakshat Nimavat is a Digital Marketing Specialist at Digital Marketing Pretoria. He mainly don’t writes in-house blogs and articles about digital marketing strategy in South Africa but he is excel in content quality checking and also design the content for the Company’s website sometimes. He also writes SEO optimized articles and blogs for Digital Marketing Pretoria’s clients.