Pay Per Click or Paid Search Engine Marketing (SEM) is an online advertising model based on the use of search engines and content marketing, where a fee is charged only when a user actually clicks on an advertisement to reach at your website.
These advertisements are called “PPC” or “Pay Per Click Ads” and appear next to or above the “natural” or organic results on search engine results pages.
PPC is the best & most cost effective new client acquisition strategy available today. The cost per new client is far lower than other forms of internet (banner, affiliate, sponsorship) or offline media (television, print, etc.) advertising. That being said – digital marketing investments have increased significantly and the increased competition has pushed up CPC prices significantly over the past 5 years. It is more important now to have a comprehensive paid search marketing strategy that is driven to maximise performance to specific objectives and goals.
Digital Marketing PTA offers a full PPC (Pay Per Click) solution and will provide support from campaign strategy, competitor analysis and keyword research, right through to campaign management and reporting.
Ready to use Search Engine Marketing to grow your company’s bottom line?
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